Introduced in 1957
While the name "Cubs" was registered in 1938, it wasn't until 1957 that a cereal named Cubs was produced. Cubs (which means "small bears") was comprised of small or cub-sized shredded wheat biscuits.
Company Description: Nabisco's history dates back to 1898 when three bakery conglomerates merged to form The National Biscuit Company - comprised of 114 bakeries. In 1901, The National Biscuit Company introduced the Nabisco Cracker. It wasn't until 1971 that the company changed it's name to Nabisco... Read on and see all cereals from Nabisco
1966 Cubs Cereal Box
Comments About This Cereal
What do you think of Cubs?
Overall Average Rating = 5 (out of 5)
|Cereal Rating (out of 5):|
Remembered from my schooldays (now 74). Think they were smaller version of Shreddies but more of a brown color and a sweeter (malted?) flavor. Loved 'em - bring them back please.
Comment submitted: 1/19/2019 (#23859)
I found a newspaper ad for this cereal in a 1938 newspaper.
Comment submitted: 8/30/2017 (#22185)
This probably has been a Canadian product. Although it was not to be confused with the Chicago Baseball team.
Comment submitted: 2/24/2015 (#18599)
According to the book American Slogans (1949), there were ads for Cubs cereal already produced. So it definitely came out well before 1957.
Comment submitted: 4/22/2011 (#4712)