Cereal Project > Nabisco > Frosted Wheat Bites

Frosted Wheat Bites
From: Nabisco
Introduced in 1996

"The Frosted Cereal Even Moms Love."

This cereal was described on the box as a "lightly frosted shredded wheat cereal" that was "98% fat free."

A 1996 commercial described it like this:

"Moms love Nabisco Frosted Wheat Bites... lightly frosted outside, brown sugar inside. The only frosted cereal with The Original Shredded Wheat. Nabisco Frosted Wheat Bites - the frosted cereal even moms love."

An unusual thing about this cereal is that the box shows both the Nabisco logo and the Post logo. This reflects the sale of the Nabisco Shredded Wheat cereal line to Kraft Foods in 1994 and the subsequent integration of those products into the Post family of cereals.

Company Description: Nabisco's history dates back to 1898 when three bakery conglomerates merged to form The National Biscuit Company - comprised of 114 bakeries. In 1901, The National Biscuit Company introduced the Nabisco Cracker. It wasn't until 1971 that the company changed it's name to Nabisco... Read on and see all cereals from Nabisco

Frosted Wheat Bites Cereal Theater

Now Showing: 1994 Frosted Wheat Bites Ad

Comments About This Cereal
What do you think of Frosted Wheat Bites?
By E.M.T. Jones

I remember that slogan about a frosted cereal mom will love, but I don't remember the cereal at all. Did they use that slogan for another cereal too? Or I might be thinking of "a face only a mother could love". Hmmm...

Comment submitted: 10/6/2011 (#5424)

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