Cereal Project > Nabisco > Rice Flakes

Rice Flakes
From: Nabisco

This cereal featured a Chinese mascot on the box who may or may not have been named Yum Yum. Text next to the character read, "Everybody say 'Yum Yum'."

This wasn't the only cereal to have (what we now consider) a politically incorrect Asian mascot. In the early 1960's, a cartoon Chinese boy named So-Hi promoted Post's Rice Krinkles Cereal while wearing a bowl of cereal on his head.

In 1968, Nabisco produced another rice flake cereal - one with cereal flakes coated in freeze-dried ice cream. See Rice Cream Flakes.

Company Description: Nabisco's history dates back to 1898 when three bakery conglomerates merged to form The National Biscuit Company - comprised of 114 bakeries. In 1901, The National Biscuit Company introduced the Nabisco Cracker. It wasn't until 1971 that the company changed it's name to Nabisco... Read on and see all cereals from Nabisco

Comments About This Cereal
What do you think of Rice Flakes?

Overall Average Rating = 4 (out of 5)

By Wayne

Cereal Rating (out of 5):

Have loved this cereal for years (Used to be in a blue box when I used to eat it. I live in Canada and all of a sudden one day, I couldn't get this cereal anywhere in Edmonton where I live). Thought they had quit making this cereal!

Comment submitted: 3/18/2019 (#24028)

By Adam

Cereal Rating (out of 5):

I loved this cereal. When did Nabisco stop making it?

Comment submitted: 5/13/2012 (#7659)

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