Cereal Project > Nabisco > Shredded Wheat (Nabisco)

Shredded Wheat (Nabisco)
From: Nabisco
Introduced in 1930


Shredded wheat was first developed by a man named Henry Drushel Perky. Like so many early cereals, Shredded Wheat was invented to help dyspepsia (abdominal pain caused by difficult digestion).

Perky found that running boiled wheat though a shredding machine resulted in threads of wheat which had a toasty flavor and were easy to digest after baking.

Though his company, the Cereal Machine Company (renamed the Natural Food Company in 1895), Perky set out to provide Shredded Wheat on a large scale. His efforts were successful.

Dr. John Kellogg offered to buy Perky's interest in Shredded Wheat, but the offer wasn't high enough. Perky did eventually sell his Shredded Wheat business and the cereal found it's way to the National Biscuit Company, known today as Nabisco.


The following description and history of this cereal is from a court ruling in the 1938 case of Kellogg Company v. National Biscuit Company:

Shredded wheat is a product composed of whole wheat which has been boiled, partially dried, then drawn or pressed out into thin shreds and baked. The shredded wheat biscuit generally known is pillow-shaped in form. It was introduced in 1893 by Henry D. Perky, of Colorado; and he was connected until his death in 1908 with companies formed to make and market the article. Commercial success was not attained until the Natural Food Company built, in 1901, a large factory at Niagara Falls, New York. In 1908, its corporate name was changed to "The Shredded Wheat Company"; and in 1930 its business and goodwill were acquired by National Biscuit Company.


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Shredded Wheat (Nabisco) Cereal Theater



Now Showing: 1980 U.K. Shredded Wheat Ad


Additional Images
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Shredded Wheat w/ Watering Cans Offer
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Shredded Wheat w/ Watering Cans Offer

Submitter: jeffrey
Uploaded: 1/21/2011

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Shredded Wheat State Flags
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Shredded Wheat State Flags

Submitter: jeffrey
Uploaded: 11/13/2010

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Shredded Wheat D&D Hologram Box
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Shredded Wheat D&D Hologram Box

Submitter: jeffrey
Uploaded: 11/12/2010

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Shredded Wheat 3-D Promotion
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Shredded Wheat 3-D Promotion

Submitter: jeffrey
Uploaded: 10/28/2010

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Shredded Wheat Box w/ Recipes
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Shredded Wheat Box w/ Recipes

Submitter: jeffrey
Uploaded: 10/24/2010

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1957 Shredded Wheat Calvary Canteen
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1957 Shredded Wheat Calvary Canteen

Submitter: jeffrey
Uploaded: 9/9/2010

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Shredded Wheat Wondascope
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Shredded Wheat Wondascope

Submitter: jeffrey
Uploaded: 9/9/2010

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Shredded Wheat - Straight Arrow's Secrets
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Shredded Wheat - Straight Arrow's Secrets

Submitter: jeffrey
Uploaded: 9/8/2010

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Comments About This Cereal
What do you think of Shredded Wheat (Nabisco)?

Overall Average Rating = 5 (out of 5)

View all 66 comments for this cereal.


By Judge K.

Cereal Rating (out of 5):

Where did my shredded wheat go?

Comment submitted: 8/21/2018 (#23390)



By Sandi

Cereal Rating (out of 5):

Very disappointed that we can no longer buy Nabisco shredded wheat. Bought and loved it for many years. Post isn't half as good. Really makes me mad when a brand is totally wiped out.

Comment submitted: 7/3/2018 (#23214)



By sinbad

Cereal Rating (out of 5):

Why have they been removed from my local grocery stores? Harris-Teeter, Publix, Food Lion, etc.

Comment submitted: 6/23/2018 (#23174)



By L. Watts

Cereal Rating (out of 5):

Where has Nabisco Shredded Wheat gone? We have four grocery stores in our small town, population 30,000 and no one has Nabisco Shredded Wheat, only POST brand available. Why?

Comment submitted: 5/20/2018 (#23070)



By Paulina2

Cereal Rating (out of 5):

Large biscuit Shredded Wheat is now available everywhere... love crushing 3 biscuits and dumping in a bowl of warm milk and a sugar.

Comment submitted: 5/13/2018 (#23052)



By Where Is It

This has been my favorite cereal for years and now I can't find it in the stores. The substitutes are terrible. Some guy at Kraft has made a big sales blunder.

Comment submitted: 4/10/2018 (#22910)



By Nabisco Best

Just bought Spoon Size Shredded Wheat by Post. Taste and consistency have changed. Where is the Nabisco brand? The Post brand does not absorb any milk. The recipe has changed. It's just not good.

Comment submitted: 3/4/2018 (#22778)



By jim-9

Cereal Rating (out of 5):

Why no more Shredded Wheat? What's going on?

Comment submitted: 2/20/2018 (#22736)



By dancer

Cereal Rating (out of 5):

Bring back Nabisco Shredded Wheat. It is better than Post's.

Comment submitted: 1/28/2018 (#22664)



By flowergarden

Cereal Rating (out of 5):

My husband has sugar diabetes and there's too much sugar in the other cereals and we can't find Nabisco Shredded Wheat. Please tell us were we can buy some. Thank you.

Comment submitted: 12/7/2017 (#22500)



View all 66 comments for this cereal.

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