Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897.
In 1929, The Postum Cereal Company acquired General Foods, producer of Birdseye frozen foods. Postem Cereal decided to adopt the name of their newly acquired company and was henceforth known as The General Foods Corporation.
The Philip Morris Companies acquired General Foods in 1985 and subsequently merged with Kraft Foods in 1987. Currently, Kraft Foods owns the Post Cereal brands.
Pink Panther Flakes
Introduced in 1973
Post Cereals co-sponsored The Pink Panther Show, a Saturday morning kid's show, in 1972. This cereal was created as tie-in for that program.
The cereal consisted of bright, bubblegum-pink, sugar-coated corn flakes... Read More
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For more about Post, visit their official website.