From: Post
Introduced in 1970


The first box described this cereal as "more nutritious than hot oatmeal". Later boxes referred to it as "high nutrition cereal". Commercials for the cereal used the tagline "Taste something different for breakfast."





Early 1970's Fortified Oat Flakes Commercial: The Englander Family (A Reenactment)

A family sites down to the breakfast table with a selection of breakfast cereals. Among the cereals are Kellogg's Corn Flakes and Nabisco Shredded Wheat. A mystery cereal is presented to the group...

Narrator: We're having breakfast with the Englander family. And these are their favorite cereals. But this morning, they're trying something different, a cereal they've never had before.

Mother: It's something I'd pick.

Grandmother: Delicious.

Father: I'm going nuts trying to figure out what makes it different.

Son: What is it?

Narrator: Post Fortified Oat Flakes is lightly toasted, slightly sweet, deliciously different from any other cereal, and it's a high nutrition cereal.

Father: You've got a great family cereal here.


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Overall Average Rating = 5 (out of 5)

View all 254 comments for this cereal.


By RickyB

Cereal Rating (out of 5):

Please bring them back - my favorite cereal of all time. Someone posted an unopened box of Fortified Oat Flakes on eBay a couple of years ago. Went for over $100!

Comment submitted: 6/14/2013 (#12402)



By FranTitleMan

Cereal Rating (out of 5):

Especially now that I am on a chemo regimen and everything tastes tinny and zincy, I'd give anything to taste that wonderful flavor of Post Fortified Oat Flakes... I close my eyes and I can still remember the taste... over 40 years ago!

Comment submitted: 6/8/2013 (#12332)



By Russt

Cereal Rating (out of 5):

When a product that was this well liked gets discontinued you have to wonder why it hasn't been reintroduced. Sure miss it.

Comment submitted: 6/5/2013 (#12291)



By Jason G.

Cereal Rating (out of 5):

My brother and myself would LOVE this to be back on the shelves.

Comment submitted: 5/31/2013 (#12236)



By Mouse

Cereal Rating (out of 5):

Love this cereal! Why can't we still get it?

Comment submitted: 5/23/2013 (#12145)



By ZombieMom

Cereal Rating (out of 5):

These were SO good... Great for breakfast and a terrific snack. I miss these the most of all the discontinued cereals. It was perfection.

Comment submitted: 5/17/2013 (#12103)



By Sloane

Cereal Rating (out of 5):

I've been looking for Fortified Oat Flakes for 20 years. Bring them back!

Comment submitted: 5/16/2013 (#12086)



By fortified crazy

Cereal Rating (out of 5):

Please bring them back! I too loved this cereal. I never forgot about Fortified Oat Flakes and never thought of looking for a blog about this cereal. I am sure many people like me would love to see them back on the shelves again. Why can't Post market this cereal!

Comment submitted: 5/9/2013 (#11992)



By Y.E.S.

Cereal Rating (out of 5):

This was my favorite cereal of all times. I would pay premium prices if Post would bring it back.

Comment submitted: 5/5/2013 (#11948)



By C-Man (Team Breakfast Member)

Cereal Rating (out of 5):

I miss Post Oat Flakes. I ate it in the 70s when I was in college. I saw it make a brief comeback in the mid 80s then disappear again. At that time it was often sold out at the supermarket so I would stock up whenever I found it in stock. Then it disappeared again and I haven't seen it since.

I've written to Post to bring it back but the response was basically that it didn't sell well enough. Maybe with websites like these, Post will realize that Oat Flakes may not be the most popular but the customers who like it would be loyal.

Comment submitted: 4/27/2013 (#11853)



View all 254 comments for this cereal.

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