Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897.
In 1929, The Postum Cereal Company acquired General Foods, producer of Birdseye frozen foods. Postem Cereal decided to adopt the name of their newly acquired company and was henceforth known as The General Foods Corporation.
The Philip Morris Companies acquired General Foods in 1985 and subsequently merged with Kraft Foods in 1987. Currently, Kraft Foods owns the Post Cereal brands.
Introduced in 1897
When C.W. Post invented this cereal in 1897, he was looking to produce a coffee substitute - a follow-up to the successful Postum beverage he'd developed a couple years early. What he ended up with were crunchy nuggets... Read More
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For more about Post, visit their official website.