Introduced in 1949
When Sugar Crisp was first introduced it was promoted as "the cereal you'll eat round the clock." A 1950 magazine ad explained it this way:
As a cereal it's dandy! Fluffy puffed wheat with a special honey flavor coating toasted on - so sweet you don't need to add sugar. Just pour on the milk or cream and watch the whole family go for this "honey" of a new cereal!
For snacks, it's so handy! So quick, so easy. Perfect for 'tween meal, after-school or bedtime snacks. It's good for kids too - wholesome wheat for nourishment, the special honey and sugar coating for flavor, plus quick energy. What a combination!
Or eat it like candy! It's fun to eat plain - right out of the package! It's so sweet and crisp you'll keep on nibbling and nibbling. You just can't leave it along. Put Post's Sugar Crisp on your grocery list now. It's the new cereal that has everything!
Company Description: Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897... Read on and see all cereals from Post
Sugar Crisp Cereal Theater
These are the most recent images. Click here to see all pictures for Sugar Crisp.
Title: The Sugar Bears Album
Title: Post Cereals Coloring Book
Title: Sugar Crisp Baseball Book
Title: Vintage Sugar Crisp Single Serve Box
Title: Sugar Crisp Captain Flint Box
Title: Sugar Crisp Single Serving Box
Title: Sugar Crisp Free Sample Box
Title: Sugar Crisp Gobblin' Food Ad
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Comments About This Cereal
What do you think of Sugar Crisp?
Overall Average Rating = 5 (out of 5)
View all 22 comments for this cereal.
We have had Sugar Bear on our family Christmas Tree for decades! He's just started winding down and we miss his singing Jingle Bells. Thanks BearDoc for the info on the replacement battery needed! Sugar Bear will get surgery within the week and we will enjoy him for a few more decades!
Comment submitted: 12/5/2013 (#15464)
By Paul in NJ
No one's commented on the voice actors yet. I'm pretty sure that Granny Goodwitch was voiced by June Foray.
Comment submitted: 9/16/2013 (#14057)
My supermarket doesn't stock Sugar Crisp or Golden Crisp cereal. Where can I find it? I'm in Wilmington, NC.
Comment submitted: 1/14/2013 (#10375)
I could have sworn that the Sugar Bear musical ornament came out well before 1989. Anyway last year mine finally stopped playing and today I completed open heart surgery on Sugar Bear. He is once again fine (with replacement batteries Energizer 392/384 which replaces the original 192.) and will probably be playing music long after I am gone. Long live Sugar Bear, a Christmas little thing that has become a family favorite!!
Comment submitted: 1/2/2013 (#10272)
By crzy_bss19 (Team Breakfast Member)
Old Timer - Yes, Golden Crisp is the same as Sugar Crisp! There is also Honey Smacks which is also a sweetened puffed wheat cereal that is practically that same! Enjoy!
Comment submitted: 10/5/2012 (#9350)
By old timer
I am 66 yrs old and my doctor recommended that I eat cereal every morning. I have looked in every store for Sugar Crisp. I even ask customers if they remember it. Last night, I was shopping, and I asked a customer if she remembered it. Please tell me if the new Golden Crisp is the same as Sugar Crisp. I don't want to try to find it and not like it. I have been craving Sugar Crisp, and I can even taste it. So I would like to hear from you. Thank you.
Comment submitted: 6/5/2012 (#7921)
By andyfjr51 (Team Breakfast Member)
The bottom ad for Post Sugar Crisp - the bears were drawn by Whittney Darrow Jr. who drew cartoons for the New Yorker Magazine. Ed Graham upscaled one of the bears a.k.a as Sugar Bear and was on the Linus the Lionhearted show.
Comment submitted: 3/31/2012 (#7008)
By Mochamunchies89 (Team Breakfast Member)
I think this is my mom's favorite cereal because every time I have a box she eats my cereal and a few days later my box is empty. I love this cereal. But I can no longer find it at Safeway. The only places I know that sell it are Giants, and maybe Fresh and Greens... oh and Shoppers might have it. Shoppers always has all the cool yummy cereals.
Comment submitted: 2/3/2012 (#6408)
I just read the comment from Paw Paw about the musical sugar Santa bear he got in 1989. I also got one of the Santa bears in a box of cereal in 1989, and he still plays the three songs like it did back then. These bears were made to last. I've been enjoying mine every year and hope he lasts for another 22 years. T.T. in Texas
Comment submitted: 12/18/2011 (#5989)
Shortly before Christmas 1989, we bought a box of Sugar Crisps in an Army Commissary in Utah. The box contained a Sugar Bear Musical Ornament. Sugar Bear is dressed in a Santa Claus suit. Well here it is Christmas-time 2011. It is 22 years later and we still have it and the music still plays. By the way, it plays jingle bells. I find that simply amazing. I just thought I would share this with you.
Comment submitted: 11/28/2011 (#5837)
View all 22 comments for this cereal.