Introduced in 1949
When Sugar Crisp was first introduced it was promoted as "the cereal you'll eat round the clock." A 1950 magazine ad explained it this way:
As a cereal it's dandy! Fluffy puffed wheat with a special honey flavor coating toasted on - so sweet you don't need to add sugar. Just pour on the milk or cream and watch the whole family go for this "honey" of a new cereal!
For snacks, it's so handy! So quick, so easy. Perfect for 'tween meal, after-school or bedtime snacks. It's good for kids too - wholesome wheat for nourishment, the special honey and sugar coating for flavor, plus quick energy. What a combination!
Or eat it like candy! It's fun to eat plain - right out of the package! It's so sweet and crisp you'll keep on nibbling and nibbling. You just can't leave it along. Put Post's Sugar Crisp on your grocery list now. It's the new cereal that has everything!
Company Description: Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897... Read on and see all cereals from Post
Sugar Crisp Cereal Theater
These are the most recent images. Click here to see all pictures for Sugar Crisp.
Title: The Sugar Bears Album
Title: Post Cereals Coloring Book
Title: Sugar Crisp Baseball Book
Title: Vintage Sugar Crisp Single Serve Box
Title: Sugar Crisp Captain Flint Box
Title: Sugar Crisp Single Serving Box
Title: Sugar Crisp Free Sample Box
Title: Sugar Crisp Gobblin' Food Ad
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Comments About This Cereal
What do you think of Sugar Crisp?
Overall Average Rating = 4 (out of 5)
View all 26 comments for this cereal.
Who was the little boy who played Christopher Wheat in the series of Post Sugar Crisp commercials in the late 50's, early 60's? Also, who was the little girl who was always crying for help before Christopher came to the rescue? Does anyone know their names and if they did any other work in TV or the movies besides this series of commercials, which I believe were 5 in all?
Comment submitted: 1/26/2014 (#15831)
By Phil G.
I loved it when I was a kid (I'm sure my dentist loved it too), and still treat myself to a box every now and then 50 years later.
Comment submitted: 1/10/2014 (#15693)
Thought we were the only family to still have the musical sugar bear ornament. I remember taking it out of the box in 1986 or 87. Ours still sings and my mom still hangs it on the tree.
Comment submitted: 1/8/2014 (#15665)
How do I replace the battery in the Sugar Bear ornament? I love that little guy, but he won't play any more. Still hangs on our tree, but silent.
Comment submitted: 12/30/2013 (#15606)
We have had Sugar Bear on our family Christmas Tree for decades! He's just started winding down and we miss his singing Jingle Bells. Thanks BearDoc for the info on the replacement battery needed! Sugar Bear will get surgery within the week and we will enjoy him for a few more decades!
Comment submitted: 12/5/2013 (#15464)
By Paul in NJ
No one's commented on the voice actors yet. I'm pretty sure that Granny Goodwitch was voiced by June Foray.
Comment submitted: 9/16/2013 (#14057)
My supermarket doesn't stock Sugar Crisp or Golden Crisp cereal. Where can I find it? I'm in Wilmington, NC.
Comment submitted: 1/14/2013 (#10375)
I could have sworn that the Sugar Bear musical ornament came out well before 1989. Anyway last year mine finally stopped playing and today I completed open heart surgery on Sugar Bear. He is once again fine (with replacement batteries Energizer 392/384 which replaces the original 192.) and will probably be playing music long after I am gone. Long live Sugar Bear, a Christmas little thing that has become a family favorite!!
Comment submitted: 1/2/2013 (#10272)
By crzy_bss19 (Team Breakfast Member)
Old Timer - Yes, Golden Crisp is the same as Sugar Crisp! There is also Honey Smacks which is also a sweetened puffed wheat cereal that is practically that same! Enjoy!
Comment submitted: 10/5/2012 (#9350)
By old timer
I am 66 yrs old and my doctor recommended that I eat cereal every morning. I have looked in every store for Sugar Crisp. I even ask customers if they remember it. Last night, I was shopping, and I asked a customer if she remembered it. Please tell me if the new Golden Crisp is the same as Sugar Crisp. I don't want to try to find it and not like it. I have been craving Sugar Crisp, and I can even taste it. So I would like to hear from you. Thank you.
Comment submitted: 6/5/2012 (#7921)
View all 26 comments for this cereal.