Introduced in 1996
According to the Post Kids page of Kraftfoods.com, "Waffle Crisp is a sweetened oat, corn and wheat cereal that gives you the waffilcious taste of real home made waffles in a mini size. Waffle Crisp cereal provides ten essential vitamins and minerals in every serving!"
The crunchy cereal pieces are shaped like small somewhat-rounded square waffles. Certain variations of the cereal box have featured a waffle maker in the corner. Waffle Crisp has been described as as cereal with a "syrupy coating and cinnamon dust (that) forms little swirls in milk."
The first five ingredients listed for this cereal are sugar, corn flour, wheat flour, whole grain oat flour and partially hydrogenated soybean oil. This cereal was given a letter grade of "F" by WebMDUniversity and was blasted as being "Low in fiber, high in fat and sugar."
Early television ads for Waffle Crisp featured a group of octogenarian women referred to as "grannies". In the ads, it was said that the cereal (which "tastes like real homemade waffles") was "really made by grannies". In the most memorable story line from this campaign, it's shown that two young boys have amassed a stockpile of Waffle Crisp cereal. When the boys invite two young girls up to their tree house to experience the booty, madness ensues. The young girls remove costumes to reveal that they are, in fact, crazy old women who make Waffle Crisp. The implication that the boys had originally stolen the cereal from the senior citizens is undeniable.
The "grannies in disguise" mascots were later replaced by a new fictional representative known as Waffle Boy. Waffle boy was, and possible still is, a little square waffle with big bright eyes, red pants and running shoes. On cereal boxes he was depicted holding a spoon while jumping into a bowl of cereal.
Where's Waffle Boy?
There's evidence that Post cereal is distancing themselves from the waffle character. For some time, Post's website aimed at children - Postopia.com, featured two games called Waffle Boy's Mountain Adventure and Waffle Boy's Jungles Adventure. Recently, the the character of Waffle Boy was replaced by a Dinosaur named Bronk in both games. Bronk's association with any particular Post cereal is unclear. The instructions for the original game read, "Professor Burnt Toast has taken all of the delicious Waffle Crisp cereal and hidden it in his secret mountain laboratory. Waffle Boy has volunteered to recover the cereal."
Postokens - tokens used to "unlock rewards on Postopia.com"
Click here to see all cereals from Post.
Waffle Crisp Cereal Theater
Title: 2000 Waffle Crisp Ad
Title: Halloween Waffle Crisp
Title: Various Waffle Crisp Boxes
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of Waffle Crisp?
Overall Average Rating = 5 (out of 5)
View all 61 comments for this cereal.
By W. Crisp
Where did this cereal go? I'd buy it if it came back out. So would many people I know.
Comment submitted: 2/24/2014 (#16146)
Waffle Crisp still exists and so does Waffle Boy on the box. I am eating it right now from Sullivan's grocery store in Princeton, IL, and I buy it from Meyer in Champaign, IL all the time. I know that Wal-Mart sells Good Mornings Waffle Crunch, but I hate how big the box is and I feel it's a bit different.
Comment submitted: 7/10/2013 (#12731)
By Tay Tay
This was my favorite as a little girl but now as a teenager you can't find them in my local grocery stores (Bi~Lo, Walmart, Reids, etc). I wish there was a way to bring them back to the stores.
Comment submitted: 6/26/2013 (#12554)
Waffle Crisp is good, but Waffelos from the 80's was even better. Remember those?
Comment submitted: 6/24/2013 (#12527)
I loved Waffle Crisp as a kid. Haven't had it for a few years. Hope they have it changed it too much.
Comment submitted: 4/26/2013 (#11849)
By The Stuff
I just snatched up 6 boxes which was the last ones on the shelves. I'm going to another store to buy whatever is left!
Comment submitted: 1/15/2013 (#10385)
Just saw Post's new version of this called Waffle Crunch Good Morening Cereal. Buying it now.
Comment submitted: 1/6/2013 (#10300)
ATTENTION: Waffle crisp is now being sold by Post at Walmart and is called "Good MOREnings Waffle Crunch Cereal". I just saw it in the store, and here is the link: http://www.walmart.com/ip/Good-Morenings-Waffle-Crunch-Cereal-21-oz/21265991
Comment submitted: 11/24/2012 (#10001)
By Z.Z. Bottom
I need Waffle Crisp cereal to come back now. I can still taste the maple. How can it be gone? Come back!
Comment submitted: 11/13/2012 (#9874)
By Jax Norris
The greatest cereal ever point blank!!
Comment submitted: 8/27/2012 (#8931)
View all 61 comments for this cereal.