Introduced in 1958
Alpha-Bits was the brain child of an Italian-American pasta lover named Al Clausi. At the time, Clausi was the head of product development for General Food, Post's parent company. He had the idea to run cereal ingredients through a machine designed to create different-macaroni shapes.
Once the cereal ingredients (primarily oat flour and corn starch) were formed into letters of the alphabet, the pieces were exposed to a flash-cooking process known as "gun-puffing".
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Alpha-Bits Cereal Theater
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Title: 1998 Frosted Alpha-Bits Ad
Title: 1970s Alpha-Bits Monkees Record
Title: Whitey Ford Post Cereal Ad
Title: Alpha-Bits Loveable Truly Toy
Title: Alpha-Bits Mini-Safe Boxes
Title: Alpha-Bits I.D. Bracelet Box
Title: Alpha-Bits Roll-A-Word Box
Title: Alpha-Bits Single Serve Boxes
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Comments About This Cereal
What do you think of Alpha-Bits?
Overall Average Rating = 4 (out of 5)
View all 25 comments for this cereal.
This cereal used to be amazing, but they changed the recipe in August 2012 and it now tastes miserable. I'm sad that Post didn't keep it as is. If you want the old Alpha-Bits taste, don't go expecting what you're used to.
Comment submitted: 4/22/2013 (#11806)
By The Bitz
I must have this cereal at least 4 times a week. It is my all-time favorite!
Comment submitted: 1/7/2013 (#10318)
I grew up eating this cereal :) I miss it.
Comment submitted: 12/29/2012 (#10246)
I bet Soupy Sales would be angry too - about the change in recipes. I used to love to sit down and have lunch with Soupy.
Comment submitted: 11/24/2012 (#10003)
Just bought a new box of Alpha-Bits. They didn't taste good - kind of a strong, bitter flavor. My daughter asked what was wrong with the Alpha-Bits. I figured a recipe change. Guess I was right. So sad, it was my favorite cereal.
Comment submitted: 10/14/2012 (#9494)
By They Changed!
I looked all over a few weeks ago for Alpha bits as my favorite store was bought out by a bigger store and they didn't carry them. So I find them at Target and I'm THRILLED. I buy 3 boxes. After eating them I go back to said Target and buy 3 more boxes only to find out they TASTE HORRIBLE!!! I called Post and they changed the recipe in August 2012. Just a few weeks ago! My newest boxes are the "new" formula. There is NO warning or indication whatsoever that anything has changed but they told me that sugar went from 10 grams to 6 grams! Grains doubled. They increased the Iron and took out something that stimulates brain growth in kids. I'm incensed! I want the "old" Alpha Bits back! BTW, I'm 54! Still loving them. WAS still loving them. -D
Comment submitted: 9/7/2012 (#9062)
By MadMonkey (Team Breakfast Member)
Does anyone remember this cereal also having a marshmallow version? It was the only one I liked... it came in a purple box not blue.
Note From Mr Breakfast: Hi Madmonkey - The cereal you're looking for was Marshmallow Alpha-Bits.
Comment submitted: 5/4/2012 (#7553)
Anybody remember when Post has a numbers cereal that corresponded with the letters of Alpha-Bits? Loved them both. They helped me be excited about learning numbers and letters when I was a little sprout. I'm surprised they don't market this cereal and an edible learning tool.
Comment submitted: 3/27/2012 (#6976)
Good news if you;re having trouble finding it... Amazon still has Alpha Bits :D
Comment submitted: 2/12/2012 (#6497)
The Jackson 5 were the young spokespersons for Alpha Bits, because of their hit-song, "ABC". We miss you Michael.
Comment submitted: 2/6/2012 (#6436)
View all 25 comments for this cereal.