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Cereal Home > Post > Alpha-Bits
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Post
Alpha-Bits


Alpha-Bits From: Post
Introduced in 1958


Alpha-Bits was the brain child of an Italian-American pasta lover named Al Clausi. At the time, Clausi was the head of product development for General Food, Post's parent company. He had the idea to run cereal ingredients through a machine designed to create different-macaroni shapes.

Once the cereal ingredients (primarily oat flour and corn starch) were formed into letters of the alphabet, the pieces were exposed to a flash-cooking process known as "gun-puffing".


Click here to see all cereals from Post.



Featuring:

Original Post Postman
Original Post Postman
The original Alpha Bits Postman was introduced in 1961. He was a gruff and sometimes insulting character who was endlessly chased by dogs.

Voiced by comedian Jack E. Leonard, this postman lasted as Alpha Bits' mascot for less than a year. Management at Post's parent company considered the character to be "too harsh".


Loveable Truly
Loveable Truly
This postman became Alpha Bits mascot around 1962, following the demise of a tougher, gruffer postman.

The character was created by ad man Gene Schinto who had created the original postman. Irked that his original character had been deemed "too harsh" by cereal execs, Schinto produced a new character that was so painfully loveable that he seemed like a hopeless idiot.

After living with Loveable Truley for a year or so, Post realized how whimpy their new mascot was. Subsequent depictions of the character gave him a slightly bigger chest.




Alpha-Bits Cereal Theater



Now Showing:
1970's Alpha-Bits Padlock Commercial
More Videos For Alpha-Bits

1973 Alpha-Bits Ad w/ The Jackson 5 (Bed)
1973 Alpha-Bits Cereal Commercial w/ The Jackson 5
1982 Alpha-Bits Commercial
60's Alpha-Bits Friendly Postman Ad
Introducing Alpha Bits

There's more videos!

Click Here To Visit The Alpha-Bits DELUXE Theater


Additional Images

These are the most recent images. Click here to see all pictures for Alpha-Bits.


Title: 1998 Frosted Alpha-Bits Ad

Submitter: taxsquad
Uploaded: 5/23/2011

Additional details



Title: 1970s Alpha-Bits Monkees Record

Submitter: DeeJay
Uploaded: 12/22/2010

Additional details



Title: Whitey Ford Post Cereal Ad

Submitter: jeffrey
Uploaded: 12/10/2010

Additional details



Title: Alpha-Bits Loveable Truly Toy

Submitter: jeffrey
Uploaded: 11/16/2010

Additional details



Title: Alpha-Bits Mini-Safe Boxes

Submitter: jeffrey
Uploaded: 11/16/2010

Additional details



Title: Alpha-Bits I.D. Bracelet Box

Submitter: jeffrey
Uploaded: 11/16/2010

Additional details



Title: Alpha-Bits Roll-A-Word Box

Submitter: jeffrey
Uploaded: 11/16/2010

Additional details



Title: Alpha-Bits Single Serve Boxes

Submitter: jeffrey
Uploaded: 11/13/2010

Additional details



There's More Pictures! See all images for Alpha-Bits cereal

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Comments About This Cereal
What do you think of Alpha-Bits?

Overall Average Rating = 4 (out of 5)

View all 25 comments for this cereal.


By Andy

Cereal Rating (out of 5):

This cereal used to be amazing, but they changed the recipe in August 2012 and it now tastes miserable. I'm sad that Post didn't keep it as is. If you want the old Alpha-Bits taste, don't go expecting what you're used to.

Comment submitted: 4/22/2013 (#11806)



By The Bitz

Cereal Rating (out of 5):

I must have this cereal at least 4 times a week. It is my all-time favorite!

Comment submitted: 1/7/2013 (#10318)



By Tomato

Cereal Rating (out of 5):

I grew up eating this cereal :) I miss it.

Comment submitted: 12/29/2012 (#10246)



By chuckywucky

I bet Soupy Sales would be angry too - about the change in recipes. I used to love to sit down and have lunch with Soupy.

Comment submitted: 11/24/2012 (#10003)



By Disappointed2

Cereal Rating (out of 5):

Just bought a new box of Alpha-Bits. They didn't taste good - kind of a strong, bitter flavor. My daughter asked what was wrong with the Alpha-Bits. I figured a recipe change. Guess I was right. So sad, it was my favorite cereal.

Comment submitted: 10/14/2012 (#9494)



By They Changed!

Cereal Rating (out of 5):

I looked all over a few weeks ago for Alpha bits as my favorite store was bought out by a bigger store and they didn't carry them. So I find them at Target and I'm THRILLED. I buy 3 boxes. After eating them I go back to said Target and buy 3 more boxes only to find out they TASTE HORRIBLE!!! I called Post and they changed the recipe in August 2012. Just a few weeks ago! My newest boxes are the "new" formula. There is NO warning or indication whatsoever that anything has changed but they told me that sugar went from 10 grams to 6 grams! Grains doubled. They increased the Iron and took out something that stimulates brain growth in kids. I'm incensed! I want the "old" Alpha Bits back! BTW, I'm 54! Still loving them. WAS still loving them. -D

Comment submitted: 9/7/2012 (#9062)



Official Member: Team BreakfastBy MadMonkey (Team Breakfast Member)

Does anyone remember this cereal also having a marshmallow version? It was the only one I liked... it came in a purple box not blue.

Note From Mr Breakfast: Hi Madmonkey - The cereal you're looking for was Marshmallow Alpha-Bits.

Comment submitted: 5/4/2012 (#7553)



By stalley

Anybody remember when Post has a numbers cereal that corresponded with the letters of Alpha-Bits? Loved them both. They helped me be excited about learning numbers and letters when I was a little sprout. I'm surprised they don't market this cereal and an edible learning tool.

Comment submitted: 3/27/2012 (#6976)



By DeeBee

Cereal Rating (out of 5):

Good news if you;re having trouble finding it... Amazon still has Alpha Bits :D

Comment submitted: 2/12/2012 (#6497)



By Lionhearted

The Jackson 5 were the young spokespersons for Alpha Bits, because of their hit-song, "ABC". We miss you Michael.

Comment submitted: 2/6/2012 (#6436)



View all 25 comments for this cereal.



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