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Which cereal's mascot disappeared from cereal boxes in 1985 leaving a question mark where his face should have been?

Cap'n Crunch

Frosted Flakes (Kellogg's)

Froot Loops

Super Sugar Crisp

Cereal Home > Post > Rice Krinkles
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Rice Krinkles

Rice Krinkles From: Post

Rice Krinkles (full name: Sugar Coated Rice Krinkles) disappeared in 1969, making room for Post's new puffed rice cereal, a fruit-flavored cereal meant to resemble little rocks. Today, you know this descendant of Rice Krinkles as Fruity Pebbles.

The cereal was also sold under the name Sugar Sparkled Rice Krinkles. During that time, the box listed the ingredients as rice, sugar, salt, corn syrup and honey, along with an infusion of iron, niacin and vitamin B1.

Company Description: Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897... Read on and see all cereals from Post


While this rice-loving Asian may be politically-incorrect today, So-Hi the Chinese boy was all the rage in the less-judgmental early 1960's when he became the mascot for Rice Krinkles cereal.

Memorable characteristics of this mascot were his high-pitched Chinese accent and a hat which was actually a cute, little bowl of Rice Krinkles.

Rice Krinkles Cereal Theater

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1970's Frosted Rice Krinkles Ad
More Videos For Rice Krinkles

Sugar Rice Krinkles Clown Ad

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Click Here To Visit The Rice Krinkles DELUXE Theater

Additional Images

These are the most recent images. Click here to see all pictures for Rice Krinkles.

Title: So-Hi Coloring Book

Submitter: jeffrey
Uploaded: 12/21/2010

Additional details

Title: So-Hi Single Serve Box

Submitter: jeffrey
Uploaded: 12/20/2010

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Title: Krinkles Chitty Chitty Bang Bang Car

Submitter: jeffrey
Uploaded: 12/19/2010

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Title: Rice Krinkles 1-Ounce Box

Submitter: jeffrey
Uploaded: 11/13/2010

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Title: Krinkles Sample Package

Submitter: jeffrey
Uploaded: 11/4/2010

Additional details

Title: Candy-Kissed Krinkles

Submitter: jeffrey
Uploaded: 11/4/2010

Additional details

Title: Post's Krinkles Vintage Ad

Submitter: jeffrey
Uploaded: 11/4/2010

Additional details

Title: Rice Krinkles Action Toy

Submitter: jeffrey
Uploaded: 9/8/2010

Additional details

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Comments About This Cereal
What do you think of Rice Krinkles?

Overall Average Rating = 5 (out of 5)

View all 105 comments for this cereal.

By Coco

Cereal Rating (out of 5):

It had that great after taste. I am thinking it was malt. Best ever!

Comment submitted: 4/13/2014 (#16946)

By Memories1955

Cereal Rating (out of 5):

Best. Cereal. EVER. I remember killing almost the whole box every time Mom brought 'em home. Taste was like no other. As for nutrition, well, I'll be 59 this year and am in good health, so...

Comment submitted: 4/4/2014 (#16587)

Official Member: Team BreakfastBy Mojo1957 (Team Breakfast Member)

Cereal Rating (out of 5):

Rice Krinkles and Crispy Critters are the two BEST cereals of ALL TIME! I was born in 1957 so my prime kid years were during the years these two were in their heyday. If Post is listening, please bring these back exactly like the originals!

Comment submitted: 4/1/2014 (#16562)

By gunslingercharl

Cereal Rating (out of 5):

Best breakfast ever!

Comment submitted: 11/30/2013 (#15427)

By hashberry

Cereal Rating (out of 5):

I LOVED this cereal - until they changed the outer coating, which sort of ruined them. Yes, the box seemed small, and I ate more than one bowl a day, so they didn't last long, but WOW, were they wonderful! Change the mascot and bring them back!!

Comment submitted: 11/14/2013 (#15315)

By Bea Foroni

Cereal Rating (out of 5):

It was like a spoonful of sugar in every spoon! This was one of the cereals they were talking about when Congress complained breakfast cereals lacked nutrition. And, the ching-chang Chinaboy was icing on the cake.

Comment submitted: 11/11/2013 (#15293)

Official Member: Team BreakfastBy Windber (Team Breakfast Member)

Cereal Rating (out of 5):

I loved this as a kid. But before it disappeared it changed. Originally it had a "clear" sugar coating and it was great. Then they changed the sugar-coating to a whitish paste. That was the end for me, and obviously for the cereal.

Comment submitted: 10/20/2013 (#15175)

By chooch

Cereal Rating (out of 5):

I also remember this great cereal. My mom would get upset because I would eat two bowls for breakfast so the box wouldn't last but three days.

Comment submitted: 10/8/2013 (#14682)

By Jan7

Cereal Rating (out of 5):

Best cereal ever when I was a little girl (55 now)... along with Crispy Critters.

Comment submitted: 10/6/2013 (#14652)

By duane

Cereal Rating (out of 5):

I am 64 and can remember how good Rice Krinkles were and how I got free marbles out of the box. It was a double treat!

Comment submitted: 8/30/2013 (#13525)

View all 105 comments for this cereal.

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