Cereal Project > Post > Honey-Comb

Honey-Comb
From: Post
Introduced in 1965

  • In the 1980's Honey-Comb Cereal was promoted with a jingle that went, "Honeycomb's big. Yeah, yeah, yeah. It's not small. No, no, no. Honeycomb's got... a big, big taste... a big, big crunch... for a big, big bite!"

Honeycomb was described on boxes as a "sweet crisp corn cereal." In the summer of 2010, Post Cereals' website described it like this: "Post Honeycomb is a sweetened corn and oat cereal in a unique BIG honeycomb shape. Its honey-sweet taste has had kids of all ages loving Honeycomb for almost 30 years."

When this cereal first came out, it was described on the box like this:

"Honeycomb is a new kind of cereal for the whole family. It's made from golden corn and sweetened with pure natural honey and sugar. It's fun-to-eat, light in the bite and crisp as can be! And it floats on milk to stay crisp! Enjoy this delicious cereal for breakfast - or any time you are in the mood for a different kind of snack. You won't want to add sugar. Honeycomb is just naturally sweet enough for everyone."

In the mid-2000's, Post began monkeying with the recipe of Honey-Comb to make it more healthy. In 2017, they reformulated the recipe to the extent that it tasted very different from the original formula. Reviews of the new flavor on this website and Amazon were exceedingly negative. In 2018, boxes of the cereal proclaimed, "IT'S BACK! ORIGINAL FLAVOR."


Honey-Comb Cereal Original Flavor 2018



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Honey-Comb Cereal Theater



Now Showing: 1970s Honeycomb Hideout Ad

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Additional Images
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1973 Honey-Comb w/ Spy Viewer
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1973 Honey-Comb w/ Spy Viewer

Submitter: Mr Breakfast
Uploaded: 11/1/2016

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Honey-Comb Box w/ Watch Inside
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Honey-Comb Box w/ Watch Inside

Submitter: Mr Breakfast
Uploaded: 10/3/2016

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Who Took The Honeycomb Ad
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Who Took The Honeycomb Ad

Submitter: taxsquad
Uploaded: 5/23/2011

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Honey-Comb Ghost Stories Record
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Honey-Comb Ghost Stories Record

Submitter: DeeJay
Uploaded: 12/23/2010

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Honeycomb Monster Mitt
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Honeycomb Monster Mitt

Submitter: jeffrey
Uploaded: 12/22/2010

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Honey-Comb Bobby Sherman Record
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Honey-Comb Bobby Sherman Record

Submitter: DeeJay
Uploaded: 12/22/2010

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1970 Honey-Comb Monkees Record
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1970 Honey-Comb Monkees Record

Submitter: DeeJay
Uploaded: 12/22/2010

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Honey-Comb 1969 Mercury Box
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Honey-Comb 1969 Mercury Box

Submitter: jeffrey
Uploaded: 12/10/2010

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Comments About This Cereal
What do you think of Honey-Comb?

Overall Average Rating = 3 (out of 5)

View all 34 comments for this cereal.


By Postman

Cereal Rating (out of 5):

I thought it tasted different also. Not as good.

Comment submitted: 3/18/2019 (#24024)



By Chris6

Cereal Rating (out of 5):

My suspicions were confirmed... the formula for this cereal changed. It used to be my favorite, not it tastes like a dry sponge.

Comment submitted: 9/7/2018 (#23445)



By Postman

Cereal Rating (out of 5):

Original Honeycomb is back at WalMart. My daughter and I have eaten half a box. Thank you Post. You listened to us.

Comment submitted: 6/1/2018 (#23103)



By jim

Cereal Rating (out of 5):

The new Honey-Comb cereal is not good. As a kid it was one of my favorites and it was one of my daughter's favorites also. She can't stand it and neither can I. Post changed this along with Alpha-Bits and both were a lot better before the changes. If you're listening Post, bring back the old cereals.

Comment submitted: 4/19/2018 (#22935)



By Postman

Has anyone heard if they are bringing back the original formula? I do not see anything online or on the Post website. I hope this was not false information.

Comment submitted: 4/5/2018 (#22888)



By LibbyD

Cereal Rating (out of 5):

I was unaware that they had made a new Honey-Comb cereal and unknowingly picked up a box of it last week. It's horrible! It tastes like cardboard! I have eaten this cereal since I was a kid, I am now 54 years old and will have to find another cereal now. Ugh.

Comment submitted: 3/21/2018 (#22846)



By Postman

This is great news. I am sure the sales of the new one have plummeted. I can't wait.

Comment submitted: 3/2/2018 (#22773)



By Jimi Mack

Just heard from the people at Post and come this May/June Honeycomb will come in both NEW and OLD formulas. Look for a Blue-Retro box in stores soon. Why they will keep the new recipe is beyond me though. It is just nasty!

Comment submitted: 2/28/2018 (#22769)



By Postman

Cereal Rating (out of 5):

The new recipe is just nasty. The people at Post who did this should be fired.

Comment submitted: 2/2/2018 (#22685)



By Andrena

Cereal Rating (out of 5):

It changed. There is a coating on the cereal. I liked it better the old way.

Comment submitted: 1/17/2018 (#22619)



View all 34 comments for this cereal.

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