Cereal Project > Post > 40% Bran Flakes (Post)

40% Bran Flakes (Post)
From: Post
Introduced in 1922


Post 40% Bran Flakes cereal was introduced in 1922 by the Postum Cereal Company. The Postum Company became part of the General Foods Corporation, which in turn joined forces with Kraft Foods, who currently own the Post Cereal brands.

The early slogan for this cereal was "Life is swell... when you keep well." Ads promoted Post's 40% Bran Flakes as having 3 extra benefits over existing cereals: 1) Your Daily Bulk - because it contained bran, "a natural regulator to help protect against sluggishness due to lack of bulk in your daily diet"; 2) Valuable Food Essentials - because it was made with "sun-ripened wheat" and supplied you with "phosphorous for the teeth and bones... iron for the blood... and Vitamin G!"; and 3) Vitamin B1 Generously Added - this was touted as "a third extra benefit at no extra cost."

A 1934 ad for the cereal suggested that "feeling slow, low and generally no good" might caused by "a sluggish intestine" and hinted that Post 40% Bran Flakes could increase "Git-Up-And-Go". According to the ad, "a lot of people are inclined to call (this cereal) the most delicious cereal they know."


Click here to see all cereals from Post.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Bran-tastic Cereal Family


  • 40% Bran Flakes (Post) Cereal Theater



    Now Showing: 1950's Post 40% Bran Flakes Ad


    Additional Images
    These are the most recent images. Click here to see all pictures for 40% Bran Flakes (Post).

    40% Bran Flakes Kitchen Tools Offer
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    40% Bran Flakes Kitchen Tools Offer

    Submitter: jeffrey
    Uploaded: 1/31/2011

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    Very Old Box Of 40% Bran Flakes
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    Very Old Box Of 40% Bran Flakes

    Submitter: jeffrey
    Uploaded: 11/2/2010

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    Bran Flakes Delivery Trucks
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    Bran Flakes Delivery Trucks

    Submitter: jeffrey
    Uploaded: 10/28/2010

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    40% Bran Flakes McCall's Offer
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    40% Bran Flakes McCall's Offer

    Submitter: jeffrey
    Uploaded: 10/10/2010

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    Post 40% Bran Flakes Box - Grandma Moses
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    Post 40% Bran Flakes Box - Grandma Moses

    Submitter: jeffrey
    Uploaded: 8/14/2010

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    Post 40% Bran Flakes Cereal Box
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    Post 40% Bran Flakes Cereal Box

    Submitter: jeffrey
    Uploaded: 8/5/2010

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    1976 40% Bran Flakes
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    1976 40% Bran Flakes

    Submitter: Mr Breakfast
    Uploaded: 9/25/2008

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    The Strange Case Of Mary 40% Bran Flakes Ad
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    The Strange Case Of Mary 40% Bran Flakes Ad

    Submitter: Mr Breakfast
    Uploaded: 9/5/2008

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    There's More Pictures! See all images for 40% Bran Flakes (Post) cereal




    Comments About This Cereal
    What do you think of 40% Bran Flakes (Post)?

    Overall Average Rating = 5 (out of 5)

    View all 49 comments for this cereal.


    By T.J.

    Cereal Rating (out of 5):

    This is the only cereal I enjoyed eating 365 days a year. No other cereal comes close. I wish they'd bring it back. - Tim K.

    Comment submitted: 8/23/2015 (#19375)



    By pedro lacas

    Cereal Rating (out of 5):

    I LOVE the POST Bran Flakes! But... I can't find them anymore in Van BC Canada. Dang it!

    Comment submitted: 8/18/2015 (#19356)



    By boycott

    Cereal Rating (out of 5):

    Let's boycott Post until they bring back the 40% Bran Flakes. This was the perfect cereal and bran flakes now are all the same in taste. May the boycott begin!

    Comment submitted: 4/10/2015 (#18863)



    By w.g.a.

    Cereal Rating (out of 5):

    Loved them all my life... I'm 66. I dice up bananas and use brown sugar and milk... this cereal is better than Cheerios :) So... it's not possible to get this cereal any more? Someone please post where I can still get 40% Bran Flakes. Thanks!

    Comment submitted: 3/7/2015 (#18687)



    By Wantmybranflake

    Cereal Rating (out of 5):

    I can't find this cereal anywhere where I live either - how can I get it?

    Comment submitted: 12/25/2014 (#18262)



    By Impala58

    Cereal Rating (out of 5):

    Oh, how I miss this cereal (and its competition from Kellogg's).

    Comment submitted: 10/9/2014 (#17806)



    By kleigh55

    Post Bran Flakes are the best cereal ever! I hunt all the stores in my area and can't find it! Please bring it back but don't change it! - Kleigh55

    Comment submitted: 6/20/2014 (#17215)



    By tammym

    Cereal Rating (out of 5):

    I don't miss eating 40% Bran Flakes with milk in a bowl as much as I miss the recipes I made with it! The muffins and the orange cookies were so good! The new bran flakes really doesn't cut it. My mom and I both would LOVE to get this cereal back!

    Comment submitted: 5/24/2014 (#17094)



    By anderz

    Cereal Rating (out of 5):

    I need this cereal back!

    Comment submitted: 5/20/2014 (#17079)



    By Ronnie Y.

    Cereal Rating (out of 5):

    Bring back the 40% Bran Flakes. Healthy and good to eat.

    Comment submitted: 4/16/2014 (#16954)



    View all 49 comments for this cereal.

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