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Cereal Home > Post > 40% Bran Flakes (Post)
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Post
40% Bran Flakes (Post)


40% Bran Flakes (Post) From: Post
Introduced in 1922


Post 40% Bran Flakes cereal was introduced in 1922 by the Postum Cereal Company. The Postum Company became part of the General Foods Corporation, which in turn joined forces with Kraft Foods, who currently own the Post Cereal brands.

The early slogan for this cereal was "Life is swell... when you keep well." Ads promoted Post's 40% Bran Flakes as having 3 extra benefits over existing cereals: 1) Your Daily Bulk - because it contained bran, "a natural regulator to help protect against sluggishness due to lack of bulk in your daily diet"; 2) Valuable Food Essentials - because it was made with "sun-ripened wheat" and supplied you with "phosphorous for the teeth and bones... iron for the blood... and Vitamin G!"; and 3) Vitamin B1 Generously Added - this was touted as "a third extra benefit at no extra cost."

A 1934 ad for the cereal suggested that "feeling slow, low and generally no good" might caused by "a sluggish intestine" and hinted that Post 40% Bran Flakes could increase "Git-Up-And-Go". According to the ad, "a lot of people are inclined to call (this cereal) the most delicious cereal they know."


Click here to see all cereals from Post.



This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Bran-tastic Cereal Family


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    Additional Images

    These are the most recent images. Click here to see all pictures for 40% Bran Flakes (Post).


    Title: 40% Bran Flakes Kitchen Tools Offer

    Submitter: jeffrey
    Uploaded: 1/31/2011

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    Title: Very Old Box Of 40% Bran Flakes

    Submitter: jeffrey
    Uploaded: 11/2/2010

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    Title: Bran Flakes Delivery Trucks

    Submitter: jeffrey
    Uploaded: 10/28/2010

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    Title: 40% Bran Flakes McCall's Offer

    Submitter: jeffrey
    Uploaded: 10/10/2010

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    Title: Post 40% Bran Flakes Box - Grandma Moses

    Submitter: jeffrey
    Uploaded: 8/14/2010

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    Title: Post 40% Bran Flakes Cereal Box

    Submitter: jeffrey
    Uploaded: 8/5/2010

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    Title: 1976 40% Bran Flakes

    Submitter: Mr Breakfast
    Uploaded: 9/25/2008

    Additional details



    Title: The Strange Case Of Mary 40% Bran Flakes Ad

    Submitter: Mr Breakfast
    Uploaded: 9/5/2008

    Additional details



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    Comments About This Cereal
    What do you think of 40% Bran Flakes (Post)?

    Overall Average Rating = 5 (out of 5)

    View all 40 comments for this cereal.


    By Ronnie Y.

    Cereal Rating (out of 5):

    Bring back the 40% Bran Flakes. Healthy and good to eat.

    Comment submitted: 4/16/2014 (#16954)



    By Sadie2

    Cereal Rating (out of 5):

    I need it back. They always get rid of the good stuff, or change it. Why?

    Comment submitted: 4/11/2014 (#16940)



    By huntman10

    Cereal Rating (out of 5):

    I'm lactose intolerant, so I really have little business on this site. With Lactaid, I do eat a few cereals, but not regularly. I did like the 40% bran flakes back when they were available, and now my wife needs them to made her bran cupcake recipe. By the way, I did use it to make a GREAT carp bait, as I recall!

    Comment submitted: 3/28/2014 (#16521)



    By Disappointed Me

    Why do companies to this to great products or they change them to something crappy? To save money? It doesn't work if people quit buying a sucky product... it makes me lose any loyalty to the company on their other items they promote. :(

    Comment submitted: 2/17/2014 (#16087)



    By femalehart@gmai

    Where can you buy this cereal in the Orange Park FL or ST. Augustine FL areas?

    Comment submitted: 12/3/2013 (#15449)



    By Susan43

    Cereal Rating (out of 5):

    I got a recipe off the box of 40% Bran Flakes when I was a kid and it calls for 40% Bran Flakes and I can not find them any more. I tried making the chocolate drop pumpkin cake with out the 40% Bran Flakes and it does not taste the same as it did with the 40% bran flakes. Please bring them back!

    Comment submitted: 12/1/2013 (#15432)



    By KittyGran

    Please Mr POSTman... Bring back our Bran Flakes! - Mary E.

    Comment submitted: 10/1/2013 (#14547)



    By Stresq

    Cereal Rating (out of 5):

    The problem is that the food chemists have ruined the cereal. Now called Natural Bran Flakes, they are bigger and have been processed so they do not get soggy in milk anymore. As a result, they have no flavor. It used to be the best. Now it is awful.

    Comment submitted: 9/24/2013 (#14311)



    Official Member: Team BreakfastBy antique (Team Breakfast Member)

    Cereal Rating (out of 5):

    Have tried every bran cereal on the market and they do not compare with the 40% Bran Flakes we enjoyed for so many years. Why stop a good thing? - J. Clark (Bradenton, Fl)

    Comment submitted: 6/26/2013 (#12553)



    By oaksok

    Cereal Rating (out of 5):

    Please, Post, please! Please reintroduce 40% Bran Flakes. They were great anytime and best with a banana for a late night snack.

    Comment submitted: 2/19/2013 (#10909)



    View all 40 comments for this cereal.





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