Cereals from
Malt-O-Meal The Malt-O-Meal Company dates back to 1919 when John S. Campbell developed a hot wheat breakfast cereal he called Malt-O-Meal. The company officially adopted the name The Malt-O-Meal Company in 1953. By 1965, the company had entered the ready-to-eat non-hot breakfast sector with the introduction of Puffed Rice and Puffed Wheat cereals. While the company is best know for it's line of hot cereals, it derives a large percentage of its sales from it's 20-plus discount-priced bagged cold cereals - many of which are imitations of better-known national brands. In 2015, Malt-O-Meal was purchased by cereal giant Post.

Cinnamon Toasters
Cereal Spotlight:
Cinnamon Toasters Cereal
Introduced in 2004
Actual name: Cinnamon Flavor Toasters (with the word "flavor" shown in very small, barely-noticeable letters). (March 2009 Update: The word "flavor" no longer appears in the name in the latest version of the cereal box.)

From the front of the box: "Sweetened whole wheat and rice cereal with cinnamon... Read More

Featured Malt-O-Meal Cereals:

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For more about Malt-O-Meal, visit their official website.