Introduced in 2006
There are accounts that cereal was an imitation, bargain-priced version of General Mills' Wheaties Cereal, although we haven't found any photographic evidence to support that. We do know that two other Balance cereals were produced: Balance with Bananas & Balance with Berries. All three cereal were eventually discontinued due to lack of consumer demand.
2013 Update: We tracked down a larger image of a bag of Balance and it did say "Compare To Wheaties" on the packaging.
Company Description: The Malt-O-Meal Company dates back to 1919 when John S. Campbell developed a hot wheat breakfast cereal he called Malt-O-Meal. The company officially adopted the name The Malt-O-Meal Company in 1953. By 1965, the company had entered the ready-to-eat non-hot breakfast sector with the introduction of Puffed Rice and Puffed Wheat cereals.... Read on and see all cereals from Malt-O-Meal
Comments About This Cereal
What do you think of Balance?
Overall Average Rating = 5 (out of 5)
By Bob 2A
|Cereal Rating (out of 5):
I thought it was SUPER GOOD and the price was right. Too bad it's gone now,
Comment submitted: 7/22/2013 (#12902)