Introduced in 1975
This cereal was Malt-O-Meal's bargain brand answer to General Mill's Cheerios Cereal (which was introduced in 1945). Prior to this cereal, Malt-O-Meal had introduced their brand of Puffed Rice and Puffed Wheat cereals in 1965. Their Puffed cereals marked the start of a long lasting trend... to offer consumers near duplicate versions of major brand product at discounted prices. Toasty O's were later renamed Scooters.
Company Description: The Malt-O-Meal Company dates back to 1919 when John S. Campbell developed a hot wheat breakfast cereal he called Malt-O-Meal. The company officially adopted the name The Malt-O-Meal Company in 1953. By 1965, the company had entered the ready-to-eat non-hot breakfast sector with the introduction of Puffed Rice and Puffed Wheat cereals.... Read on and see all cereals from Malt-O-Meal
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