New Product Review:

Special K Red Berries Waffles

Reviewed by Mr Breakfast on 3/15/2008

These waffles didn't make a very big impression on me. The "red berries" - while prominently visually as specks in the waffle - have a surprisingly small impact on the flavor.

I gave a friend a bite of one of my waffles and she said, "I didn't get any berries." On the second bite, she said she tasted the "red berries" and appreciated how subdued the berry flavor was.

Personally, I felt hoodwinked on two levels. First, if you buy waffles called red berries, you expect a significant berry taste. You might as well buy regular toaster waffles.

The second way I felt hoodwinked had to do with the packaging. There's an expectation these days that products from the Special K line have certain dietary benefits in line with their hight touted Special K Challenge diet plan. Next to the huge special "K" on the front of the box, there's a big claim of "80 Calories - Low Fat". You almost need a magnifying glass to see where is says "per waffle". On the side panel, you see that a serving consists of 2 waffles and 160 calories. Don't get me wrong. 160 calories is a very low and these waffles are a moderately decent health conscience breakfast option. It's just that with all the exaggerated claims on cereal boxes, I always felt I could trust Special K. I guess you really can't trust anyone, now.

Other important nutritional information about this product: Each serving of TWO waffles contains less than one gram of dietary fiber - this is pitiful considering that even a cereal like Christmas Cap'n Crunch has at least one gram. One serving of these waffles also contains 5 grams of sugar, 0.5 grams of saturated fat, 0 grams trans fat, 4 grams of protein and a 25% to 30% smattering of various vitamins and minerals.

The price we paid: $3.49