New Product Review:

Gingerbread Pop-Tarts

Reviewed by Mr Breakfast on 11/19/2007

This limited edition holiday-themed Pop-Tart started to appear on grocery store shelves around Halloween 2007. The box features cool blue colors, drifting snowflakes, a smiling gingerbread man and a drawing of an icing bag squeezing frosting into the image of a Pop-Tart.

This is a tasty Pop-Tart and fun holiday treat. It's sweeter (16 grams of sugar per pastry) than most other Pop-Tarts and it might be better enjoyed as a snack instead of breakfast.

Like Frosty The Snowman's hat, it takes a toaster to really bring these Pop-Tarts to life. The edges that brown faster than the rest of the pastry seem to have more of an authentic gingerbread flavor compared to bites in the center. The sugar that's sprinkled on the outside of the Pop-Tarts gives the gingerbread something to play with in terms of both texture and taste.

The filling - described on the box as frosting - is reminiscent of icing you might drizzle over cinnamon rolls. It doesn't have a distinct flavor except for that of sweetness, but the smooth, creamy texture is a nice pairing with the gingerbread crust.

Each pastry is etched with a food coloring drawing of a Christmas scene. The box says there are "50 possible images!" Unfortunately, the drawings on the pastries aren't as clear as the examples shown on the box. The sugar and dimples on the top the Pop-Tarts obscure the drawings. The last Pop-Tart I tried either had a picture of a boy skiing or a duck fishing. It was that screwy. The whole painting of the Pop-Tart is overkill on a concept that works without it.

Like Bob Cratchit forgave Ebenezer Scrooge, we can forgive Kellogg's for drawing crazy pictures on our food. It's the holiday season and they've given us a fairly good gift in these new Gingerbread Pop-Tarts.

The price we paid: $2.49