New Product Review:

Vanilla Yogurt Crunch Life

Reviewed by Mr Breakfast on 2/10/2006

I was excited to try this cereal. Cinnamon Life cereal has a firm hold on the #2 spot in my list of favorite cereals. I was ready to shake up my top five to fit in this new cereal. Unfortunately, Vanilla Yogurt Crunch Life comes closer to my bottom five favorite cereals than my top five.

The problem is with the "crunchy oat clusters covered with creamy vanilla flavored yogurt". The main cereal pieces (or "Life biscuits" as they're called on the box) are relatively unchanged: same great shape; same unique milk absorption; and same basic Life flavor.

I wish I liked the yogurt oat clusters because there's quite a few of them (especially when compared to similar new cereals). But the hard fact is that they taste kind of musty... kind of old. This is a harsh comparison I know, but they have the spirit of mothballs. They're sweet. I'll give them that. But there's something just a little off about them and the flavor (which is very short on vanilla by the way) gets infused into the "biscuits". My morning bowl of Vanilla Yogurt Crunch Life tasted as if the box had been left open in my pantry for months.

Let this be no reflection on the texture. The "clusters" do maintain their promised crunch and the "biscuits" are what we're used to. My complaint is strictly a flavor issue.

I had a friend try some of this new cereal. She liked it at first and said, "I like it's perfect light amount of sweetness. I like the yogurt clusters. They taste... nutty."

With no prodding from Mr Breakfast, a few bites later she said, "But there's something weird about them."

In the case of this new cereal, you'd be better off taking original Life cereal and adding your own yogurt covered raisins or nuts.

The price we paid: $2.99