New Product Review:

Cinnamon Roll Pop-Tarts

Reviewed by Mr Breakfast on 2/25/2005

The box says that they're "...rolling out a great NEW cinnamon taste." And that is not false advertising.

My mom makes one heck of a cinnamon roll and that's what this one smells like as it toasts. The taste doesn't quite live up to the smell, but it's still very good. It's what I'd call a minimalist Pop-Tart. So many Pop-Tarts - especially those that have come out in the last three years - hit you over the head with flavor (and usually sweetness). This one is more subtle. If you prefer toast with a sprinkle of cinnamon and sugar over a double-chocolate super donut, this is a Pop-Tart for you.

The filling seems to be a re-working of the filling in Kellogg's Brown Sugar & Cinnamon Pop-Tart. But having it encased in a primarily wheat flour crust with swirls of frosting (as opposed to wall of frosting on other toasted pastries) makes this a unique Pop-Tart... an adult Pop-Tart. I was surprised to see that calorie and fat content was as high as the Frosted Caramel Chocolate Pop-Tarts I'd just reviewed.

A one pastry serving contains 210 calories and 1.5 grams of saturated fat.

The price we paid: $2.50