Cereal Project > General Mills > Clackers Graham

Clackers Graham
From: General Mills
Introduced in 1968

This cereal had notoriously large pieces shaped like small gears. The large size was indicated by a small subheading of "De Luxe" printed almost subliminally above the word "Clackers".

The flavor was reminiscent of graham crackers. Many people remember the pieces as being too large and crunchy, and almost challenging to chew.

It's often noted that the television commercials for Clackers were far more memorable than the cereal itself. In the ads, seemingly ordinary and occasionally extraordinary events were suddenly interrupted by a box of Clackers being shoved into the scene.

Some of the scenarios:

- An old woman peering into a crystal ball is struck with a box of Clackers
- A baseball picture winds up and reveals a box of Clackers instead of a ball
- A pizza maker tosses dough into the air and a box of Clackers returns
- A vampire tells a girl, "All I vant is your Clackers" and a box suddenly appears
- An alien says "Take me to your..." and is interrupted by a voices saying "Clackers"

Known premiums:

- Snap-together Wacky Racer Cars
- Cut-out Glider
- Clacker Quaker blow whistle

Click here to see all cereals from General Mills.

Clackers Graham Cereal Theater

Additional Images
Clackers Wacky Racer Box
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Clackers Wacky Racer Box

Submitter: jeffrey
Uploaded: 11/9/2010

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Clackers Cereal Box - 3D Viewer
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Clackers Cereal Box - 3D Viewer

Submitter: jeffrey
Uploaded: 8/12/2010

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Clackers Cereal Box
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Clackers Cereal Box

Submitter: Mr Breakfast
Uploaded: 3/13/2008

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Comments About This Cereal
What do you think of Clackers Graham?

Overall Average Rating = 5 (out of 5)

View all 25 comments for this cereal.

By Yummy

Cereal Rating (out of 5):

I have to correct you. The Clacker Quacker was NOT a whistle. It was exactly what its name implied... it was a yellow and white plastic quacking duck call. I know this for an absolute certainty, because, believe it or not, I still have mine! And, after all these years, it still quacks!

Comment submitted: 11/12/2019 (#24667)

By JayHawke

Cereal Rating (out of 5):

I remember my mom buying Clackers once in the early '70's. I liked it. I doubt highly that General Mills will ever bring it back as it has had so much success with Golden Grahams which tastes identical. The commercials were annoying.

Comment submitted: 6/1/2017 (#21842)

By C.O.

Cereal Rating (out of 5):

My all-time absolute favorite breakfast cereal. Please bring it back!

Comment submitted: 5/10/2016 (#20287)

By Harry-6

Cereal Rating (out of 5):

Clackers was a great tasting cereal that had only one flaw... advertising. GM did not know what to think of the cereal. If GM had just said "it tastes great" they would still be selling it. It is far superior to Golden Grahams. Too bad GM couldn't see that.

Comment submitted: 3/17/2016 (#20070)

By Douglas

Cereal Rating (out of 5):

Clackers was the best Graham Cereal period. I've been hoping that General Mills would bring it back for the past 40 years but still waiting. They stopped making Clackers when they started making Golden Grahams. Golden Grahams you must eat as fast as you can or they will get soggy in less than a minute. Not the case with Clackers. Clackers were heartier with more Graham taste with less sugar taste (note on the front of the cereal box showed added sugar put on top of cereal as they were not sweet tasting. Golden Grahams are way too sweet. If Clackers ever come back, I'll buy 2 cases.

Comment submitted: 8/5/2015 (#19290)

By Graham2

Cereal Rating (out of 5):

This was by far my favorite cereal. I no longer eat breakfast cereal, but would buy Clackers if I knew where to get them. I think my parents hid my Clacker Quacker.

Comment submitted: 12/8/2014 (#18160)

By claudette

Cereal Rating (out of 5):

Please bring this cereal back! I miss Clackers!

Comment submitted: 3/29/2014 (#16533)

Official Member: Team BreakfastBy MandyH (Team Breakfast Member)

Cereal Rating (out of 5):

More than any other sweet breakfast cereal, they stayed crunchy in milk.

Comment submitted: 6/27/2013 (#12574)

By Cereal Eater

Cereal Rating (out of 5):

Yep! I also remember Clackers as a kid and thought of it several times over the years. It had a great texture, great taste, and better than anything close to graham today!

Comment submitted: 6/14/2012 (#8018)

By Baby Boomer

Cereal Rating (out of 5):

Had great fun calling people on the phone, and, when they answered, blowing the Clacker Quacker at them, then hanging up!

Comment submitted: 4/12/2012 (#7134)

View all 25 comments for this cereal.

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