CoCo Wheats
From: Little Crow Foods
Introduced in 1930


Promoted on the box as "The creamy hot cereal with the cocoa treat!", CoCo Wheats instant, chocolate-flavored cereal has been around since 1930. The cereal takes about 90 seconds to make in the microwave and not much longer on the stovetop.

According to the manufacturer's website, " Kids love the warm cocoa taste and moms love the fortified nutrition. CoCo Wheats is now enriched with calcium, something both kids and adults need for a healthy body."

CoCo Wheats is made with wheat farina and what the company calls "pure breakfast cocoa". It was available in 14-ounce and 28-ounce sizes as of 2007. Known premiums that came with this cereal include stick-on tattoos featuring 1930's Navy comic hero Don Winslow and a Wild West Singing Lariat. The instructions printed on the lariat spool stated, "Unwrap string.... whirl around head in a circle. Corkscrew, spiral, butterfly and many more tricks may be made."


Lyrics to the CoCo Wheats jingle:

CoCo Wheats, CoCo Wheats can't be beat
They're the creamy hot cereal with a cocoa treat
to be big and strong, have lots of fun!
eat Co-Co Whe-eats everyone!



Click here to see all cereals from Little Crow Foods.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Chocolate Cereal Family

  • Featuring:


    CoCo Wheats Kid
    CoCo Wheats Kid

    With no official name on record, this cartoon boy represented Coco Wheats on the box, as well as in ads. He was often accompanied by a yellow bird who, in commercials, would commonly mispronounce "CoCo" as "Koo Koo".

    In the 70's, human children started to appear on the cereal box, but the CoCo Wheats Kid is back on the box in it's current incarnation.



    CoCo Wheats Cereal Theater



    Now Showing: 1958 CoCo Wheats Commercial


    Additional Images
    Coco-Wheats Radio Pitch Pipe
    click to enlarge

    Coco-Wheats Radio Pitch Pipe

    Submitter: jeffrey
    Uploaded: 10/16/2010

    Additional details


    Smiling Balloons Coco Wheats Box
    click to enlarge

    Smiling Balloons Coco Wheats Box

    Submitter: jeffrey
    Uploaded: 9/21/2010

    Additional details


    Coco Wheats Box, Ad & Premium
    click to enlarge

    Coco Wheats Box, Ad & Premium

    Submitter: Mr Breakfast
    Uploaded: 3/13/2008

    Additional details





    Comments About This Cereal
    What do you think of CoCo Wheats?

    Overall Average Rating = 5 (out of 5)

    View all 46 comments for this cereal.


    By cerealguy5

    Cereal Rating (out of 5):

    Coco Wheats are no longer available at Mitch's Food Center in Plainview, NE 68769.

    Comment submitted: 11/14/2017 (#22430)



    By Tom-53

    Cereal Rating (out of 5):

    Found some! CoCo Wheats is available in Indiana at Meijer's.

    Comment submitted: 5/23/2017 (#21793)



    By Ramber1987

    Cereal Rating (out of 5):

    We LOVE CoCo wheats cereal! Just had it this morning for our breakfast. Our Walmart now carries it again and we bought two boxes! Love it! Add peanut butter and it's the best!

    Comment submitted: 5/1/2017 (#21697)



    Official Member: Team BreakfastBy chargfox (Team Breakfast Member)

    Cereal Rating (out of 5):

    To find CoCo Wheats in your area, go to https://www.postconsumerbrands.com/store-locator/. I kept waiting for Walmart to stock it again and then found this locator and where to buy it locally.

    Comment submitted: 4/20/2017 (#21652)



    By Hungry4CocoW

    Cereal Rating (out of 5):

    Someone... make Walmart stock Coco Wheats again! They haven't had it for months and months.

    Comment submitted: 3/28/2017 (#21553)



    By crafty gal

    Cereal Rating (out of 5):

    I have been eating this since I was a kid. I buy it at Krogers in Michigan. I pay $3.99 a box. I add a little caramel sauce to make it even better!

    Comment submitted: 5/12/2016 (#20293)



    By BLT

    You can g it on MyBrands.com for $5.29 per box, half the price as Amazon.

    Comment submitted: 1/3/2016 (#19806)



    By Jenny

    Cereal Rating (out of 5):

    I love it!

    Comment submitted: 11/27/2015 (#19691)



    Official Member: Team BreakfastBy Swifty (Team Breakfast Member)

    Cereal Rating (out of 5):

    I have eaten Coco Wheats when I was a kid and every chance I get I will look for it. I live in Winchester, Kentucky now and cannot find it. It's like I am craving for it. JUST LOVE MY COCO WHEATS. Awesome hot cereal.

    Comment submitted: 2/9/2015 (#18515)



    By Bit Bland

    Cereal Rating (out of 5):

    I had it in the early-mid 60's and remember it as being on the bland side... needing a touch of Nesquik, Bosco or sugar. (I don't have a sweet tooth either)

    Comment submitted: 1/30/2015 (#18455)



    View all 46 comments for this cereal.

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