Cereal Project > Kellogg's > Spider-Man (Kellogg's)

Spider-Man (Kellogg's)
From: Kellogg's
Introduced in 2002

This cereal was a tie-in for the the 2002 film Spider-Man.

On September 26, 2002, Kellogg's issued a press release announcing the cereal and some other products to coincide with the movie's release. The following is from that release:


This May, America's favorite web-weaving super-hero won't be limiting his appearance to the silver screen. Kellogg's brings the excitement of Sony/Columbia Pictures' "Spider-Man" the movie to breakfast tables nationwide by introducing limited edition Kellogg's Spider-Man Toasted Oat Cereal and Kellogg's Spider-Man Pop-Tarts toaster pastries, along with fun promotional offers.

Available at supermarket and grocery stores nationwide while supplies last, Kellogg's; Spider-Man; Cereal and Kellogg's; Spider-Man; Pop-Tarts; represent the first-ever Spider-Man-themed breakfast food. The month-long promotion, in conjunction with the release of Sony/Columbia Pictures' "Spider-Man" the movie in theaters nationwide on May 3, involves a total of 11 Kellogg's product lines, including Pop-Tarts, Eggo Waffles, Rice Krispies, Cocoa Rice Krispies, Rice Krispies Treats Cereal, Smacks , Kellogg's Frosted Flakes, Apple Jacks, Corn Pops and Froot Loops. "At Kellogg, we're continually looking for ways to maximize the fun at breakfast - the most important meal of the day - for families with children," said Kevin Smith, Senior Vice President of Marketing Services at Kellogg Company. "We're thrilled to be able to bring the excitement of 'Spider-Man' the movie to the breakfast table through our new Spider-Man Cereal, Spider-Man Pop-Tarts and other fun promotional offers."

The Kellogg's Spider-Man promotion features the following products and offers:

Kellogg's Spider-Man Toasted Oat Cereal

New Kellogg's Spider-Mantm Toasted Oat Cereal contains Spidey-berry (wild berry) fruit flavored toasted oats and is packaged in a specially designed box featuring the Spider-Man story along with Spider-Man movie trivia. Available in supermarkets and grocery stores nationwide while supplies last, the limited edition cereal is low fat, provides 11 essential vitamins and minerals, and is an important part of a balanced breakfast.

Kellogg's Spider-Man Pop-Tarts Toaster Pastries

New Kellogg's Spider-Man Pop-Tarts Toaster Pastries feature red pastry with Spidey-berry (wild berry) fruit filling topped with web-like frosting. Like the cereal, Kellogg's Spider-Man Pop-Tarts are available only while supplies last in supermarkets and grocery stores nationwide. These limited edition Pop-Tarts come in a specially designed box featuring Spider-Man movie trivia and a word search. Providing seven essential vitamins and minerals, Spider-Man Pop-Tarts are an important part of a balanced breakfast.

Kellogg and Milk - The Superheroes of Breakfast

Kellogg and America's Dairy Farmers and Milk Processors, sponsors of the got milk campaign, join forces for a unique Spider-Man CD-ROM game mail-in offer on more than 34 million Kellogg's product packages. Consumers who mail in proofs-of-purchase from two participating Kellogg's products plus two gallons of milk can receive a free Spider-Man CD-ROM game (a $20 value). More information about the Spider-Man CD-ROM game offer and other power-packed news about milk is available at www.whymilk.com

The Fun Continues with Other Exciting Spider-Man Offers from Kellogg

In specially marked boxes of participating Kellogg's products, consumers can receive even more fun Spidey stuff, such as four different collectible glow-in-the dark stickers sets, temporary tattoos and a Spider-Man water squirter wristband. Fans will feel like a real hero with their own Spider-Man water squirter wristband, available for a limited time in 25 million specially marked Kellogg's products. The water squirter features a wristband and shoots a water stream up to five feet by squeezing on the web-shaped palm-held water reservoir, just like Spider-Man's web. Fans can also look like a real hero in their own special edition Spider-Man T-shirt, available exclusively from Kellogg. The T-shirt, available in white or black in adult and youth sizes, captures the look and excitement of everyone's favorite wall-crawler and can be ordered by mailing $5.99 plus two proofs-of-purchase from specially marked boxes of Kellogg's Eggo Waffles and Kellogg's Pop-Tarts to the address indicated on the box.

It's interesting to note that there's one item in the press release that's not quite true. When they said their new products "represent the first-ever Spider-Man-themed breakfast food", they forgot about Ralston's Spider-Man Cereal which appeared on shelves seven years earlier.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Movie Cereals Cereal Family

  • Spider-Man (Kellogg's) Cereal Theater

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    Comments About This Cereal
    What do you think of Spider-Man (Kellogg's)?

    Overall Average Rating = 4 (out of 5)

    By manuel

    I agree with Rusty2 that this cereal was like warped Honeycomb.

    Comment submitted: 5/16/2014 (#17054)

    By Jay2TheJay

    Cereal Rating (out of 5):

    OMG! This is like my favorite cereal. I was 4 when i ate it, and I'll never taste it again but still.

    Comment submitted: 2/23/2013 (#10981)

    Official Member: Team BreakfastBy SPIDY123 (Team Breakfast Member)

    Cereal Rating (out of 5):

    I loved this cereal. Why? Because it was AWESOME!

    Comment submitted: 5/1/2012 (#7503)

    By badgerz

    Cereal Rating (out of 5):

    I agree with Rusty that it was like Honeycomb but not nearly as good. I kept my empty cereal box for years, but it got wet in our garage one rainy season. The box was really cool. I'm still bummed out about that.

    Comment submitted: 5/22/2011 (#4893)

    By deadcandance

    Cereal Rating (out of 5):

    Decent cereal. Got old too fast.

    Comment submitted: 12/30/2010 (#3491)

    By Rusty2

    This cereal was like warped Honeycomb cereal pieces with fruit flavor and I believe that Spiderman 2 cereal was the same exact cereal in an updated box. It was okay. I like Honeycomb better.

    Comment submitted: 10/14/2009 (#736)

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