Cereal Project > Kellogg's > Just Right

Just Right
From: Kellogg's
Introduced in 1985


This product was described on the box as a "whole wheat, corn, rice & oat cereal." Television ads pitted Just Right cereal against General Mills' Total cereal with suggestions that Just Right was the more enticing cereal because it contained more than just flakes. In its early years, it was available in two varieties: Just Right With Fruit and Just Right All-Grain.

The following description is from a 1986 television commercial:

"It's a question of taste. If you had your pick of two cereals, both with 100% nutrition, would you pick the one with just one kind of flake? Or Kellogg's Just Right with three different kinds of flakes, plus hearty rolled oats, plump raisins, sweet juicy dates and crisp crunchy nuts? You're not alone. Three out of four people pick Just Right over every other high-vitamin cereal. It was no question of nutrition. It was simply a question of taste. Kellogg's Just Right... With Fruit or All-Grain."

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's


Just Right Cereal Theater



Now Showing: Just Right Cereal Ad: Question Of Taste


Additional Images
Just Right Cereal Box
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Just Right Cereal Box

Submitter: Mr Breakfast
Uploaded: 5/18/2009

Additional details





Comments About This Cereal
What do you think of Just Right?

Overall Average Rating = 5 (out of 5)

View all 15 comments for this cereal.


By Lliz

Cereal Rating (out of 5):

My children's and my favorite cereal, they never wanted sugary stuff with this one. Why did Kellogg's get rid of it? You can buy it in England and Canada, why did they take it from us?

Comment submitted: 2/5/2019 (#23915)



By samanda

Cereal Rating (out of 5):

Please bring it back to the US. I miss my date nuggets!

Comment submitted: 8/29/2018 (#23410)



By Rahul

Cereal Rating (out of 5):

Kellogg's, if you're reading this, please bring back this cereal! Or let us order it online at least!

Comment submitted: 6/2/2018 (#23111)



By masscrunch

Cereal Rating (out of 5):

If anyone from Kellogg's is reading this... Guys, bring this cereal back. Don't be corporate morons. Listen to the people.

Comment submitted: 8/5/2016 (#20661)



Official Member: Team BreakfastBy Ohio Red (Team Breakfast Member)

Cereal Rating (out of 5):

Kellogg's "Just Right" was another of my favorite cereals that is now gone.

Comment submitted: 3/7/2014 (#16306)



By Alan

Cereal Rating (out of 5):

I have been looking for this cereal for quite a while. I loved it before it was taken off the US shelves.

Comment submitted: 2/21/2014 (#16130)



By Heatwave

It's the only cereal in the whole world that my son will eat.

Comment submitted: 10/3/2012 (#9322)



By Dawn Jones

Cereal Rating (out of 5):

Well, here it is, many years later and I am still looking for Just Right Cereal. Never knew why it was removed or not re-ordered. Can someone please enlighten me? I love Kellogg's Raisin Bran but really, really want Just Right back!

Comment submitted: 8/23/2012 (#8874)



By brodrick

Cereal Rating (out of 5):

Where can I find this great cereal? It was the best. I miss it.

Comment submitted: 5/21/2012 (#7718)



By candi c.

Cereal Rating (out of 5):

I miss it so much! Bring it back please! For me, this cereal was... Just Right!

Comment submitted: 11/8/2011 (#5667)



View all 15 comments for this cereal.

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