Cereal Project > General Mills > Wheaties Honey Gold

Wheaties Honey Gold
From: General Mills
Introduced in 1991

"Get Up For The Gold!"

This cereal was described on the front of the box as a "wholesome, sweetened whole wheat and corn cereal with honey." Within a couple years of its introduction, sales of Wheaties Honey Gold had dropped significantly. General Mills introduced Honey Frosted Wheaties, a re-worked version of Wheaties Honey Gold, in an attempt to revive sales.

Wheaties Honey Gold Cereal Box (Front)

The back of the introductory box of Wheaties Honey Gold box gave a colorful description of its contents:

"Wheaties Honey Gold starts with wholesome grains of whole wheat and golden corn, which are baked and sweetened into crispy, crunchy flakes. Then we add just the right touch of honey for a delicious taste your whole family will love! Wheaties Honey Gold gives your family a nutritious start to the day. Just what you'd expect from the 'Breakfast of Champions.'

"For Great Taste and Wholesome Nutrition... Get up for the Gold!"

Wheaties Honey Gold Cereal Box (Back)

The first 8 ingredients listed on the nutrition panel were whole wheat, corn meal, sugar, brown sugar, wheat starch, corn syrup, honey and salt.

Wheaties Honey Gold Baseball Commercial Screen Grabs

A 1992 television commercial for this cereal, used themes and imagery from the 1989 baseball film Field of Dreams to make it's point:

Strange Voices: If you make it... they will come.

Announcer: If you like Frosted Flakes, try new Wheaties Honey Gold. You'll discover the crispy flakes of corn and whole grain wheat that make it Wheaties and experience that delectable taste of golden honey that makes it honey gold. So if you like Frosted Flakes try new Wheaties Honey Gold.

Baseball Player: Is this heaven?

Little Girl: No, it's breakfast.

Wheaties Honey Gold Basketball Commercial Screen Grabs

Another ad showed that General Mills wasn't shy about its attempt to steal market share away from Kellogg's Frosted Flakes:

Announcer: Yo Frosted Flakes fans... gotta sweet spot? Hit it with a sweet shot... Wheaties Honey Gold!


Crispy Corn and golden wheat
You can find crunchy sweet

A touch of honey is what it's got
Wanna hit the sweet spot

Hit it with a sweet shot...
Wheaties Honey Gold!

Wheaties Honey Gold Tennis Commercial Screen Grabs

Click here to see all cereals from General Mills.

Wheaties Honey Gold Cereal Theater

Additional Images
1994 Wheaties Honey Gold Box
click to enlarge

1994 Wheaties Honey Gold Box

Submitter: Mr Breakfast
Uploaded: 4/6/2010

Additional details

Comments About This Cereal
What do you think of Wheaties Honey Gold?

Overall Average Rating = 5 (out of 5)

By cereal guy

Cereal Rating (out of 5):

I still have a coupon for Wheaties Honey Gold. General Mills - bring back Wheaties Honey Gold cereal!

Comment submitted: 6/24/2018 (#23187)

By Matty J.

Cereal Rating (out of 5):

Reading his makes me sad and happy at the same time. How can Wheaties Honey Gold be improved and how can they go off the market while the inferior Frosted Flakes are near the top of the 100 best cereal list?

Comment submitted: 2/17/2013 (#10865)

By Frozen One

Cereal Rating (out of 5):

All these lost souls... there will be no Wheaties Honey Gold for a long time. One day, when we have perfected the technology I will pull from my photographic flavor memory the taste of Wheaties Honey Gold. Be strong my brothers, our day will dawn.

Comment submitted: 12/23/2012 (#10192)

By Wife J.

Cereal Rating (out of 5):

Why did they stop making this? It was the best!

Comment submitted: 5/22/2012 (#7725)

By J.M.J.R.

Cereal Rating (out of 5):

I've been looking for this cereal and can never find it!

Comment submitted: 2/11/2012 (#6482)

By Gold Lover

Cereal Rating (out of 5):

Where can i find Wheaties Honey Gold Cereal? I want some in my belly!!!!!

Comment submitted: 1/12/2011 (#3576)

By lovescereal

Do they even produce Wheaties Honey Gold anymore because I can't find it in any super market?

Comment submitted: 12/16/2010 (#3447)

By Bigsuge

Cereal Rating (out of 5):

This was the only version of Wheaties I ever enjoyed, a shame that it's no longer around.

Comment submitted: 10/16/2010 (#3050)

By Honey Gold Love

Cereal Rating (out of 5):

I used to love this cereal but haven't seen it on shelves for a very long time. Am I just not looking hard enough?

Comment submitted: 10/8/2010 (#2990)

By Bowersox4me

Cereal Rating (out of 5):

Absolutely LOVED this cereal... much better than Frosted Flakes.

Comment submitted: 5/26/2010 (#2187)

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