Cereal Project > General Mills > Frosted Cheerios

Frosted Cheerios
From: General Mills
Introduced in 1995

In 2009, this cereal was described on the box as a "frosted whole grain oat & corn cereal." In earlier years, it was described as simply a "frosted whole grain oat cereal."

The cereal's original slogan was "Frosted Cheerios taste so good, the box never closes," as in...

"So sweet and crunchy, this box never closes... Now, those wholesome little O's have been frosted the whole way 'round for a delicious, crunchy sweet taste everyone's into. Frosted Cheerios taste so good... this box never closes."

A later slogan was "the taste gets you out of bed."

Frosted Cheerios Celebrities

The most memorable television commercials for Frosted Cheerios featured a cavalcade b-list TV stars peering into a box of the cereal touting its frosty goodness. Among the celebrity spokespeople: Chris Elliott, Gilbert Gottfried, Shirley Jones, Florence Henderson, Wayne "Newman" Knight, Larry "Bud" Melman, James "Scotty" Doohan, Gumby and Pokey, Rob Schneider and Kathy Griffin.

In 2004, Marvin E. Rogers of Chandler, Arizona alleged that he nearly broke his tooth on a small dime-sized piece of metal found in his box of Frosted Cheerios. Rogers filed a claim against General Mills, but the complaint's current status is unknown.

Click here to see all cereals from General Mills.

Frosted Cheerios Cereal Theater

Additional Images
1998 Frosted Cheerios Ad
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1998 Frosted Cheerios Ad

Submitter: taxsquad
Uploaded: 5/23/2011

Additional details

2009 Frosted Cheerios Box - Front
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2009 Frosted Cheerios Box - Front

Submitter: Mr Breakfast
Uploaded: 10/15/2009

Additional details

2009 Frosted Cheerios Box - Back
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2009 Frosted Cheerios Box - Back

Submitter: Mr Breakfast
Uploaded: 10/15/2009

Additional details

Comments About This Cereal
What do you think of Frosted Cheerios?

Overall Average Rating = 5 (out of 5)

By Jim

Cereal Rating (out of 5):

I like this cereal a lot but now they're hard to find. Since Alpha-Bits changed to how they are now (not good), this is a good substitute and even better than the old Alpha-Bits.

Comment submitted: 4/19/2018 (#22933)

By BigCerealLover

Cereal Rating (out of 5):

Dude, they taste like the marshmallows from Lucky Charms with Cheerios texture - not even lying.

Comment submitted: 4/15/2018 (#22924)

By Lionhearted

This happens to be a revived version of Frosty O's.

Comment submitted: 2/18/2015 (#18560)

Official Member: Team BreakfastBy mannie13061 (Team Breakfast Member)

Cereal Rating (out of 5):

I can not find them in local grocery stores for the last five months. I don't care if they contain sugar... I love them!

Comment submitted: 6/8/2012 (#7946)

By Regan S.

Cereal Rating (out of 5):

I love Cheerios!

Comment submitted: 2/4/2011 (#3821)

Official Member: Team BreakfastBy leftoverINDK (Team Breakfast Member)

Cereal Rating (out of 5):

My favorite cereal!

Comment submitted: 2/23/2010 (#1473)

Official Member: Team BreakfastBy bombshellex (Team Breakfast Member)

Ugh. I just had these for the first time this morning. I was disappointed. They have a sickeningly sweet taste, very artificial. I thought they might taste more like Honey Nut Cheerios or Multigrain Cheerios, which are lightly sweetened yet really good. Frosted Cheerios aren't worth it. Glad I only had a free sample-sized box!

Comment submitted: 2/5/2010 (#1361)

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