Cereal Project > Cereal Timeline > 1977 > Crazy Cow - Chocolate

Crazy Cow - Chocolate
From: General Mills
Introduced in 1977


This cereal was described on the box as "the frosted cereal that makes chocolate flavored milk - just add milk". A strawberry version of the cereal was introduced at the same time.

Ads during the roll-out of Crazy Cow described the cereal this way:

"8 vitamins and iron - is that crazy?

New Crazy Cow means good, basic nutrition. Even without milk, it provides 25% of 8 important nutrients your children need every day. Milk adds protein, Vitamin D and calcium. In all, that's pretty impressive for a cereal that's meant to be only part of a breakfast, along with juice, 2 slices of toast and a glass of milk.

Two flavors kids are crazy about.

If you've got a finicky eater on your hands, you know you can take nothing for granted. So Crazy Cow comes in two delicious flavors, chocolate and strawberry. Your child is bound to love one or the other. Or both.

It does a crazy thing to milk - makes it fun!

All the good nutritious foods in the world can't do your children and good if they don't eat them. That's probably why chocolate milk was invented - it makes good, nutritious milk taste the way kids like it. And that's why crazy cow was invented. Add milk, and delicious, crunchy chocolate puffs make delicious, chocolate flavored milk right in the bowl. Kids love the taste, they love watching the milk turn chocolate, and they love eating it to the very last spoonful."


Known premiums: one of six Star Wars cards; a Wham-o Super-ball; a frozen pop maker, a Trick'n Teaser Book


Click here to see all cereals from General Mills.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Chocolate Cereal Family

  • Featuring:


    Crazy Cow
    Crazy Cow

    Crazy Cow represented both the strawberry and chocolate versions of Crazy Cow cereals from their inception to their demise.

    One ad that appeared for the introduction of the cereals featured another character, a fox dressed like Crazy Cow with a bell, horns, a beanie and a fluffy, false tail. That ad had the subtitle "Crazy?... like a fox!"



    Crazy Cow - Chocolate Cereal Theater



    Now Showing: 1978 Crazy Cow Cereal Ad


    Additional Images
    Crazy Cow 12 Cent Coupon
    click to enlarge

    Crazy Cow 12 Cent Coupon

    Submitter: jeffrey
    Uploaded: 11/13/2010

    Additional details


    Crazy Cow Crazy Message Maker
    click to enlarge

    Crazy Cow Crazy Message Maker

    Submitter: jeffrey
    Uploaded: 11/1/2010

    Additional details


    Crazy Cow Wham-O Super-Ball
    click to enlarge

    Crazy Cow Wham-O Super-Ball

    Submitter: jeffrey
    Uploaded: 11/1/2010

    Additional details


    Crazy Cow - Font And Back
    click to enlarge

    Crazy Cow - Font And Back

    Submitter: BethH
    Uploaded: 9/19/2008

    Additional details


    Introducing Crazy Cow Ad
    click to enlarge

    Introducing Crazy Cow Ad

    Submitter: BethH
    Uploaded: 9/19/2008

    Additional details





    Comments About This Cereal
    What do you think of Crazy Cow - Chocolate?

    Overall Average Rating = 5 (out of 5)

    View all 29 comments for this cereal.


    By Henry P.

    Cereal Rating (out of 5):

    These were definitely better than Cocoa Puffs. And the chocolate milk tasted great too. Best. Cereal. Ever.

    Comment submitted: 8/1/2017 (#22076)



    Official Member: Team BreakfastBy Shel1970 (Team Breakfast Member)

    Cereal Rating (out of 5):

    I want them back in stores now! They're champs!

    Comment submitted: 4/18/2017 (#21643)



    By Michigander

    Cereal Rating (out of 5):

    My older brother LOVED the chocolate cereal. What a bummer it was when discontinued.

    Comment submitted: 12/7/2016 (#21110)



    By Victor M.

    Cereal Rating (out of 5):

    I remember every time I was brought to do the shopping with my mom and it came time pick the cereal, Crazy Cow was in my hands in the blink of an eye. That awesome cereal seemed to disappear the same way. That was too bad. Wouldn't mind a box of both flavors right now.

    Comment submitted: 3/5/2016 (#20025)



    By Doggerz

    Cereal Rating (out of 5):

    I loved Crazy Cow so much. I was about 7 years old and ate it until it suddenly disappeared. I'd eat it to this day, diabetes be damned.

    Comment submitted: 6/30/2015 (#19180)



    Official Member: Team BreakfastBy superstar21488 (Team Breakfast Member)

    Cereal Rating (out of 5):

    That was a great cereal.

    Comment submitted: 4/13/2014 (#16945)



    Official Member: Team BreakfastBy tochiandbaki (Team Breakfast Member)

    Cereal Rating (out of 5):

    I remember how my brother and I ate this cereal everyday. I was only 4 years old. We LOVED this cereal! Our favorite part was drinking the chocolate milk at the end. I think this is the reason I still overload my cereal bowls with a lot of milk to this day. The nostalgia that the image of the cereal box has brought back is so comforting. Thanks Mr Breakfast!

    Comment submitted: 3/16/2014 (#16380)



    By Crazy Fan

    Cereal Rating (out of 5):

    Crazy Cow is my all time favorite!!!

    Comment submitted: 1/5/2014 (#15644)



    By Want More

    Cereal Rating (out of 5):

    This was my all time favorite cereal ever... I wish they would bring it back even if it's only a promotional limited time thing.

    Comment submitted: 12/31/2013 (#15612)



    Official Member: Team BreakfastBy MickChez (Team Breakfast Member)

    Cereal Rating (out of 5):

    Best cereal I've ever had! Loved 'em both. Please bring them back.

    Comment submitted: 11/3/2013 (#15246)



    View all 29 comments for this cereal.

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