Cereal Project > Kellogg's > Cinnamon Marshmallow Scooby-Doo

Cinnamon Marshmallow Scooby-Doo
From: Kellogg's
Introduced in 2002

This cereal was described on the front of the box as a "crispy, sweetened multi-grain bone-shaped cereal with marshmallow bits."

It was released in coordination with Cartoon Network who was airing reruns of the cartoon Scooby-Doo when the cereal came out. At that time, the popularity of Scooby Doo was at a relative high. A live-action Scooby Doo film debuted in theaters a few months before this cereal debuted in grocery stores.

Cinnamon Marshmallow Scooby-Doo Cereal Box (Front)

As part of this cereal's introduction, Kellogg's held an event in Branson, Missouri called the "Kellogg's Scooby-Doo Cereal Sound-Alike Challenge." Participants were asked to do their best Scooby-Doo voice impersonation while eating a mouthful of the new cereal. Hundreds of people took part. The winner was Jason Merrick of Cabot, Arkansas who won a year's supply of Cinnamon Marshmallow Scooby-Doo cereal.

In a press release about that event, dated August 27, 2002, Kellogg's described the cereal:

"Now available at supermarket and grocery stores nationwide, new Kellogg's Cinnamon Marshmallow Scooby-Doo Cereal brings the fun of Scooby-Doo and all the gang, including Fred, Daphne, Velma and Shaggy, to breakfast tables nationwide. Fortified with 12 vitamins and minerals, the cereal features crispy, sweetened cinnamon-flavored multi-grain bone-shaped cereal with marshmallow bits shaped like Shaggy, the Mystery Machine and the ghost. The cereal also includes fun Scooby-Doo games on the back of the box."

Cinnamon Marshmallow Scooby-Doo Cereal Box (Back)

The activity panel on the back of the introductory box was called "Searching For Shaggy". It was a monster-filled haunted house scene where you were meant to look for Shaggy hiding in 10 different places. Zoinks!

The first 9 ingredients listed on the nutrition panel were corn flour, sugar, marshmallow bits, whole oat flour, partially hydrogenated soybean oil, fructose, dextrose, salt and cinnamon.

Also see Kellogg's Scooby-Doo Berry Bones Cereal and their 2013 vanilla-flavored Scooby-Doo Cereal.

Click here to see all cereals from Kellogg's.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The TV Cereals Cereal Family
  • The Marshmallow Madness Cereal Family

  • Cinnamon Marshmallow Scooby-Doo Cereal Theater

    Now Showing: 2003 Scooby-Doo Cereal Ad

    Additional Images
    2002 Scooby-Doo Box (Better Pic)
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    2002 Scooby-Doo Box (Better Pic)

    Submitter: jeffrey
    Uploaded: 11/29/2010

    Additional details

    2002 Scooby-Doo Cereal Box
    click to enlarge

    2002 Scooby-Doo Cereal Box

    Submitter: Mr Breakfast
    Uploaded: 10/15/2008

    Additional details

    Cinnamon Scooby-Doo Box
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    Cinnamon Scooby-Doo Box

    Submitter: leprican_katie
    Uploaded: 6/22/2008

    Additional details

    Comments About This Cereal
    What do you think of Cinnamon Marshmallow Scooby-Doo?

    Overall Average Rating = 5 (out of 5)

    View all 105 comments for this cereal.

    By Cereal Kid

    Cereal Rating (out of 5):

    This was all the best things about Cinnamon Toast Crunch and Lucky Charms combined! Bring it back!

    Comment submitted: 8/25/2020 (#25443)

    By o. mandy

    Cereal Rating (out of 5):

    Scooby-Doo cereal was the real deal. Tasted great and should have stayed around longer. Bring it Back!

    Comment submitted: 4/30/2018 (#23013)

    By Ambi

    Cereal Rating (out of 5):

    Loved this! Wish they'd bring it back.

    Comment submitted: 3/16/2018 (#22830)

    By Rename Bring Back

    Cereal Rating (out of 5):

    Best cereal. I think this should be brought back but with a name change since Scooby-doo isn't as popular like it used to be. The cereal is amazing and should be brought back!

    Comment submitted: 2/24/2018 (#22757)

    By Dottie Air

    Cereal Rating (out of 5):

    This cereal is one of my top 2 favorites along with Waffle Crisp.

    Comment submitted: 6/24/2017 (#21944)

    Official Member: Team BreakfastBy FreeZie (Team Breakfast Member)

    Cereal Rating (out of 5):

    Wow I remember this cereal, it was so good. I really liked the taste of these cinnamon puffs more than current cinnamon flavored cereals, add some marshmallows to make it even better.

    Comment submitted: 5/25/2017 (#21810)

    By Nanci

    Cereal Rating (out of 5):

    Everyone else here is totally wrong. This cereal tasted terrible.

    Comment submitted: 9/20/2016 (#20850)

    Official Member: Team BreakfastBy matpasp11 (Team Breakfast Member)

    Cereal Rating (out of 5):

    For everyone willing to eat Cinnamon Marshmallow Scooby-Doo cereal again, look for the 'Bring Back Cinnamon Marshmallow Scooby Doo Cereal' petition on thepetitionsite.com.

    Comment submitted: 8/2/2016 (#20652)

    By Danton F.

    Cereal Rating (out of 5):

    I loved this cereal. I remember searching for it in the grocery bags when my parents came back from Walmart as a kid.

    Comment submitted: 1/21/2015 (#18412)

    By bigkidatheart12

    Cereal Rating (out of 5):

    Oh my... I just love these. I wish they still made these. Great childhood memories. I use to get 3 boxes at a time just for myself.

    Comment submitted: 1/14/2015 (#18369)

    View all 105 comments for this cereal.

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