Cereal Project > Cereal Timeline > 1980 > Raisins Rice & Rye

Raisins Rice & Rye
From: Kellogg's
Introduced in 1980


A magazine advertisement introducing Kellogg's Raisin Rice & Rye in 1980 described the cereal like this:

"People of Raisin Persuasion! Introducing Kellogg's Raisin Rice & Rye

"People of raisin persuasion, we've got a whole new raisin cereal for you. Kellogg's Raisins Rice & Rye cereal.

"First, we blended the delicious taste of crunchy rice together with the satisfying taste of hearty rye into one incredibly flavorful flake. Then we added raisins! Raisins, raisins, raisins.

"People of raisin persuasion, awake and reach for your spoons. Make Kellogg's Raisins Rice & Rye a part of your nutritious breakfast. What a combination! For people of raisin persuasion."


1981 Raisins Rice & Rye Cereal Loch Ness TV Commercial


1981 Raisins Rice & Rye Commercial Transcript

[ Three Scottish men in kilts (including the guy who played Dr. Bombay on Bewitched) sit in a row boat on Loch Ness. They all hold cereal bowls. One of the men puts down a telescope. (For ease of reading, we've assigned names to the men who are nameless in the commercial.) ]

Dr. Bombay: By gosh...

Sully: By gum...

Grey Bead: By golly...

Dr. Bombay: Let's pour a little more of this cereal called Raisins Rice...

Grey Beard: And Rye!

Sully: The Loch Ness monster is not in sight, so let's do what's only right... and enjoy our bowls of Raisins...

[ The Loch Ness monster's head emerges from the water behind the boat. ]

Dr. Bombay: Rice!

Grey Bread: And Rye! By unanimous acclimation, I proclaim our fascination... and since Nessie is a (sounds like "fable sayer"), let's get back to...

[ It becomes apparent to the viewer that the row boat is actually situated on the back of the Loch Ness monster. ]

Dr. Bombay: Raisins!

Sully: Rice!

Grey Bead: And Rye!

Announcer: Part of this nutritious breakfast... Kellogg's remarkable threesome.


Raisins Rice & Rye Cereal In 1984 with Mr. Rogers


In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Raisins Rice & Rye cereal along with other discontinued favorites like Pac-Man Cereal, Donkey Kong Cereal and Buc-Wheats.


Click here to see all cereals from Kellogg's.



Comments About This Cereal
What do you think of Raisins Rice & Rye?

Overall Average Rating = 5 (out of 5)

View all 42 comments for this cereal.


By reminiscing

Cereal Rating (out of 5):

Would buy it now if it were available again. LOVED it.

Comment submitted: 10/14/2017 (#22336)



By Gobble_On

Cereal Rating (out of 5):

RR&R was taken from us too soon, too soon. But at least it died doing something it loved, being eaten by me for breakfast, or sometimes dessert.

Comment submitted: 6/2/2017 (#21844)



By Cliff G.

Cereal Rating (out of 5):

I would pay $5,000.00 to have Kellogg's bring back Raisins Rice and Rye cereal!

Comment submitted: 3/29/2017 (#21555)



Official Member: Team BreakfastBy BigSeanMcCereal (Team Breakfast Member)

Cereal Rating (out of 5):

This was one of the best cereals ever and should never have been discontinued. Have been searching for one like it ever since, with no success. It had the best texture, yet was chewable unlike so many cereals now that have teeth-ruining balls of "grain" as hard as rocks that risk your teeth and dental work. Kellogg's has many cereals now (including Smart Start) that contain these rock-hard pieces that never get soft in milk, so I have to avoid them and never buy them once I discover these nasty bits within. It seemed Kellogg's was possibly trying to duplicate the wonderful firm and hearty texture of RR&R with Smart Start and a couple of other cereals, so I tried them, but was disappointed, had to give them up soon after due to the teeth-ruining bits. I always think back to Raisins Rice & Rye, which was eminently chewable and had no nasty rock-hard pieces, it had only excellent, firm flakes that became perfectly textured with just the right consistency, in milk. Kellogg's should bring it back! It was the best cereal ever for texture and flavor combined. They should duplicate the recipe, formulation, and baking procedures exactly so as not to risk coming up with those idiotic rock-hard bits which show up in so many of their cereals nowadays, rendering them un-buyable. Bring back RR&R, please!!

Comment submitted: 3/13/2017 (#21483)



By Trainguy

Cereal Rating (out of 5):

Loved this cereal. Appears I'm not the only one, either. Come on Kellogg's, bring it back out!

Comment submitted: 2/25/2017 (#21417)



Official Member: Team BreakfastBy Ekodle (Team Breakfast Member)

Cereal Rating (out of 5):

RR&R was far better than Total or any other cereal on the market. Try again and give it another chance. I don't care what COLOR the box is! I was a mom when they introduced this cereal. Now I'm a grandmother. Id like to be notified that it will be available again.

Comment submitted: 1/24/2017 (#21288)



By billy

Cereal Rating (out of 5):

I agree with all of the comments! It got me through my pregnancy cravings lol. Kellogg's PLEASE bring it back!

Comment submitted: 1/3/2017 (#21213)



By Pepper P.

Cereal Rating (out of 5):

My all-time favorite forever! It had the rye(t) stuff!

Comment submitted: 10/1/2016 (#20903)



By LisaMc

Cereal Rating (out of 5):

I agree with all these comments! This cereal is my all-time favorite as well. Maybe someone could start a petition and Kellogg's would begin producing it again. It was even good dry from the box, without milk. Kaboom is my next all-time favorite. Oh, the memories...

Comment submitted: 1/15/2016 (#19841)



By SpecK

Cereal Rating (out of 5):

RR&R was and will always be my favorite cereal. Nothing comes close. The Rye did give it a unique flavor and the flakes were more tender than a bran flake. I'm afraid I have turned to drinking rye whiskey to overcome the depression of this cereal walking out on me. Kellogg's? Please. Come back.

Comment submitted: 1/7/2016 (#19817)



View all 42 comments for this cereal.

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