Cereal Project > Kellogg's > Raisins Rice & Rye

Raisins Rice & Rye
From: Kellogg's
Introduced in 1980

A magazine advertisement introducing Kellogg's Raisin Rice & Rye in 1980 described the cereal like this:

"People of Raisin Persuasion! Introducing Kellogg's Raisin Rice & Rye

"People of raisin persuasion, we've got a whole new raisin cereal for you. Kellogg's Raisins Rice & Rye cereal.

"First, we blended the delicious taste of crunchy rice together with the satisfying taste of hearty rye into one incredibly flavorful flake. Then we added raisins! Raisins, raisins, raisins.

"People of raisin persuasion, awake and reach for your spoons. Make Kellogg's Raisins Rice & Rye a part of your nutritious breakfast. What a combination! For people of raisin persuasion."

1981 Raisins Rice & Rye Cereal Loch Ness TV Commercial

1981 Raisins Rice & Rye Commercial Transcript

[ Three Scottish men in kilts (including the guy who played Dr. Bombay on Bewitched) sit in a row boat on Loch Ness. They all hold cereal bowls. One of the men puts down a telescope. (For ease of reading, we've assigned names to the men who are nameless in the commercial.) ]

Dr. Bombay: By gosh...

Sully: By gum...

Grey Bead: By golly...

Dr. Bombay: Let's pour a little more of this cereal called Raisins Rice...

Grey Beard: And Rye!

Sully: The Loch Ness monster is not in sight, so let's do what's only right... and enjoy our bowls of Raisins...

[ The Loch Ness monster's head emerges from the water behind the boat. ]

Dr. Bombay: Rice!

Grey Bread: And Rye! By unanimous acclimation, I proclaim our fascination... and since Nessie is a (sounds like "fable sayer"), let's get back to...

[ It becomes apparent to the viewer that the row boat is actually situated on the back of the Loch Ness monster. ]

Dr. Bombay: Raisins!

Sully: Rice!

Grey Bead: And Rye!

Announcer: Part of this nutritious breakfast... Kellogg's remarkable threesome.

Raisins Rice & Rye Cereal In 1984 with Mr. Rogers

In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Raisins Rice & Rye cereal along with other discontinued favorites like Pac-Man Cereal, Donkey Kong Cereal and Buc-Wheats.

Click here to see all cereals from Kellogg's.

Comments About This Cereal
What do you think of Raisins Rice & Rye?

Overall Average Rating = 5 (out of 5)

View all 50 comments for this cereal.

By Booboo

Cereal Rating (out of 5):

Does anyone still have the recipe using this cereal to make muffins? I think it had sour cream as an ingredient. I contacted Kellogg's and they said they deleted the recipe from their files. The muffins made with this cereal are SO good. Please anyone!

Comment submitted: 2/21/2020 (#24915)

By Mamallama

Cereal Rating (out of 5):

I so miss this cereal and would buy if available!

Comment submitted: 1/5/2020 (#24771)

By paperlady

Cereal Rating (out of 5):

The very best taste - please bring it back.

Comment submitted: 8/5/2019 (#24391)

By justins grandma

Cereal Rating (out of 5):

Please bring this cereal back. It was my favorite.

Comment submitted: 5/17/2019 (#24171)

By Puff Dragon

Cereal Rating (out of 5):

I was so disappointed when they stopped making it. We went thru a box at least every week. Please bring it back.

Comment submitted: 5/1/2019 (#24134)

Official Member: Team BreakfastBy elfmaster38 (Team Breakfast Member)

Cereal Rating (out of 5):

Kellogg's... PLEASE PLEASE PLEASE bring this delicious cereal back... should never have been discontinued.

Comment submitted: 3/3/2019 (#23988)

By frisbee

Cereal Rating (out of 5):

Did anyone else send away for the official Raisins Rice & Rye frisbee? I still have mine!

Comment submitted: 1/29/2019 (#23894)

By Rellims

Cereal Rating (out of 5):

I've been looking for an alternative that is like RR&R. It was my favorite. I think it was ahead of its time. I hope they bring it back some day soon!

Comment submitted: 4/22/2018 (#22945)

By reminiscing

Cereal Rating (out of 5):

Would buy it now if it were available again. LOVED it.

Comment submitted: 10/14/2017 (#22336)

By Gobble_On

Cereal Rating (out of 5):

RR&R was taken from us too soon, too soon. But at least it died doing something it loved, being eaten by me for breakfast, or sometimes dessert.

Comment submitted: 6/2/2017 (#21844)

View all 50 comments for this cereal.

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