Smorz
From: Kellogg's
Introduced in 2002


This cereal was described on the box as a "rich chocolatey graham cereal with marshmallows". The marshmallows were brown and white, and intended to look like chocolate had been swirled into them. The very first cereal box urged potential buyers to "bring the S'mores experience home to your breakfast table!"

At the height of production, thousands of pounds of chocolate cream were used each day to make Kellogg's Smorz - that's about as much as 7 elephants weigh. Millions of marshmallows were used during s single day's production - that's more than enough to fill 3 classrooms!


Smorz Cereal Box (Front)


In 2002, the first 9 ingredients listed on the nutrition panel were corn flour, marshmallow bits, sugar, chocolate coating, whole oat flour, fructose, graham flour, wheat flour and high fructose corn syrup.


Smorz Cereal Box (Back)


A 2004 one-sheet advertisement created to promote word-of-mouth for Smorz cereal described how the cereal was made:

1. Grains like corn, oats, wheat, and graham are mixed with salt sugar and vitamins.

2. The mixture is cooked until it becomes doughy.

3. The cereal is shaped into small squares then baked - like cookies!

4. A very important person tastes the cereal to make sure it tastes good.

5. A shower of flavors - marshmallow and graham - rain down on the cereal. Even vitamins are added to the shower.

6. The cereal is dried off then tested again - to make sure the flavors are right on.

7. The cereal gets coated in chocolate and is lightly dusted with sugar to make it taste even better.

8. The cereal is tested AGAIN (wouldn't you like that job?) to make sure it's good enough for you and your friends.

9. Before it's packaged, marbits - tiny marshmallows with dark swirls - are added to make it extra yummy!


How Smorz Cereal Is Made


Smorz Cereal was discontinued in 2013.

It was reintroduced in 2015. Partially hydrogenated soybean and cottonseed oils were removed from the recipe. Unfortunately, the cool chocolate swirls in the original marshmallows were gone too. Most reports say the cereal tastes very close to the original version.


Click here to see all cereals from Kellogg's.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Chocolate Cereal Family
  • The Marshmallow Madness Cereal Family


  • Smorz Cereal Theater



    Now Showing: 2003 Smorz Cereal Commercial



    Comments About This Cereal
    What do you think of Smorz?

    Overall Average Rating = 4 (out of 5)

    View all 35 comments for this cereal.


    Official Member: Team BreakfastBy melissa (Team Breakfast Member)

    Cereal Rating (out of 5):

    Love this cereal. It's amazing!

    Comment submitted: 9/21/2018 (#23504)



    By MoreSmores

    Cereal Rating (out of 5):

    It's so DELICIOUS!

    Comment submitted: 5/7/2018 (#23031)



    Official Member: Team BreakfastBy FatFreeMorelull (Team Breakfast Member)

    Cereal Rating (out of 5):

    This is my favorite cereal ever! Here's an error message cereal joke: BREAKFAST.SYS halted... Cereal port not responding.

    Comment submitted: 2/1/2018 (#22683)



    By Postman

    Cereal Rating (out of 5):

    Bought a box for my son as he loved this cereal. Nice to see it back. Now if only Concentrate would come back...

    Comment submitted: 3/9/2016 (#20047)



    By Tyra P.

    Cereal Rating (out of 5):

    I freaking LOVE this cereal. THANK YOU Kellogg's for bringing it back!

    Comment submitted: 2/19/2016 (#19978)



    By Lovesmorz

    Cereal Rating (out of 5):

    This was seriously the VERY BEST cereal ever! Please (I'm begging) bring it back!

    Comment submitted: 9/28/2015 (#19493)



    By Peyger

    Cereal Rating (out of 5):

    That was the best cereal ever! Why did they have to take it away:(

    Comment submitted: 5/11/2015 (#18995)



    By J.J. York

    Cereal Rating (out of 5):

    Bring this cereal back. It is my all-time favorite! More Smores please!

    Comment submitted: 5/9/2015 (#18989)



    By R.U.H.

    Cereal Rating (out of 5):

    Come on people at Kellogg's! If you're reading this, you can tell we all miss Smorz and want it back. Do the right thing!

    Comment submitted: 4/26/2015 (#18946)



    By N.A.V.

    Cereal Rating (out of 5):

    I'm not trying to sound crazy, but this was THE GREATEST CEREAL of ALL TIME. But now I REALLY WANT to know why it got discontinued. Doesn't anybody wonder?

    Comment submitted: 4/5/2015 (#18845)



    View all 35 comments for this cereal.

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