Cereal Project > Kellogg's > Smart Start: Original Antioxidants
This original version of Smart Start has been described on the box as "lightly sweetened toasted whole grain flakes with crunchy oat clusters... with antioxidants A, C and E, including beta carotene to help support a healthy immune system."
The first four ingredients listed on the side panel are rice, whole grain wheat, sugar and oat clusters.
As of 2011, this was one of two Smart Start cereals that was still available (or at least, still listed on Kellogg's website). The other was Toasted Oat Smart Start Cereal.
The following varieties of Smart Start are no longer with us: Cinnamon Raisin, Maple Brown Sugar, Soy Protein and Strawberry Oat Bites.
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
Sela Ward For Smart Start
Olivia Newton-John For Smart Start:
Smart Start Cereal Boxes
Submitter: Mr Breakfast
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