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From: Kellogg's


What people in the U.S. call Rice Krispies, people in Australia and New Zealand call Rice Bubbles. Both cereals use the characters of Snap! Crackle! and Pop! as mascots and both cereals have been promoted as making a Snap! Crackle! and Pop! sound when milk is added.

A 1967 Australian ad for the cereal read, "Wake up to the happy sound of Kellogg's Rice Bubbles. Every Snap! Crackle! Pop! you hear is a grain of nourishing rice bursting with hearty goodness and fun and crisp, delicious flavor."





Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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By Lionhearted

Rice Bubbles? WHOA!

Comment submitted: 10/19/2014 (#17868)