Cereal Project > Kellogg's > Puffa Puffa Rice

Puffa Puffa Rice
From: Kellogg's
Introduced in 1967


This cereal was described on the box as "puffed and toasted rice with brown cane sugar" with "oceans of energy".

In its first years, the cereal was presented with a definite Hawaiian or Polynesian theme. Island volcanoes, ocean scenes and palm fronds adorned various versions of the cereal box. When the cereal was first announced in ads, the announcer exclaimed "Nui! Nui! from Kellogg's" instead of "New! New!"

Around 1972, Kellogg's tried to promote the cereal with a smiling train having the title "Puffa Puffa Rice" puffing out of the trains steam engine.

The cereal disappeared around 1975.


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Additional Images
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U.K. Puffa Puffa Rice Box
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U.K. Puffa Puffa Rice Box

Submitter: jeffrey
Uploaded: 2/10/2011

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Puffa Puffa Rice Yo Yo Box - Front
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Puffa Puffa Rice Yo Yo Box - Front

Submitter: jeffrey
Uploaded: 11/23/2010

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Puffa Puffa Rice Tiki Mask Box
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Puffa Puffa Rice Tiki Mask Box

Submitter: jeffrey
Uploaded: 11/10/2010

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Puffa Puffa Rice Hawaiian Outrigger
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Puffa Puffa Rice Hawaiian Outrigger

Submitter: jeffrey
Uploaded: 11/10/2010

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Kellogg's Banana Splits Club
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Kellogg's Banana Splits Club

Submitter: jeffrey
Uploaded: 11/9/2010

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P.P.R. Banana Splits Poster Box
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P.P.R. Banana Splits Poster Box

Submitter: jeffrey
Uploaded: 11/9/2010

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Puffa Puffa Rice Box - Monkees
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Puffa Puffa Rice Box - Monkees

Submitter: jeffrey
Uploaded: 8/12/2010

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Puffa Puffa Rice Canadian Box
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Puffa Puffa Rice Canadian Box

Submitter: jeffrey
Uploaded: 8/10/2010

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Comments About This Cereal
What do you think of Puffa Puffa Rice?

Overall Average Rating = 5 (out of 5)

View all 156 comments for this cereal.


By Stevo

Cereal Rating (out of 5):

I stopped having breakfast when this was discontinued. My mum could never find a replacement so I never ate cereal for breakfast again.

Comment submitted: 9/27/2018 (#23526)



By -matthew-

Cereal Rating (out of 5):

I was born in 1976 in the UK and I was eating this in the mid 80's so the wikipedia entry saying it was discontinued in 1975 is incorrect. In response to an earlier post... it's true that there was a blue hippo on the packet at the time, I'm just surprised that I can't find any evidence backing this up on line.

Comment submitted: 7/20/2018 (#23294)



By Postman

Cereal Rating (out of 5):

Puffa Puffa Rice has not been available (manufactured) in over thirty years maybe closer to 40. That response was ridiculous.

Comment submitted: 7/6/2018 (#23230)



Official Member: Team BreakfastBy Doglover3033 (Team Breakfast Member)

Cereal Rating (out of 5):

I recently wrote to Kellogg's asking if they would ever bring it back as I loved it as a child and this is what they said: "Thank you for your inquiry about where to buy Kellogg's Puffa Puffa Rice. We're sorry to disappoint you but it looks like that this product is no longer stocked in the major supermarkets and is more than likely set to be discontinued. Further supplies may become available for a limited time in independent shops or discounter stores but at present we donít have any further information as to where it might be available to buy. Thanks again for contacting Kellogg's." I'm Gutted! :(

Comment submitted: 7/4/2018 (#23219)



By Dave-9

Cereal Rating (out of 5):

The best cereal of all time. Didn't it feature a blue hippo character on a green box at some point?

Comment submitted: 4/30/2018 (#22993)



By GEOFF0906

Cereal Rating (out of 5):

If Kellogg's brought this wonderful cereal back, the 'Sugar Police' would be on to them in no time!

Comment submitted: 2/20/2018 (#22737)



Official Member: Team BreakfastBy lynea1943 (Team Breakfast Member)

Cereal Rating (out of 5):

'Ono' cereal! Hawaiian for good! Wonderful, light taste of 'caramel' from the cane brown sugar. Not too sweet, just right. I'm a Senior Citizen and still remember this cereal! Heck, I remember commercials for 'Sugar Jets' more than 60 years ago! Sad so many awful cereal out there. Ned to bring back some of the 'golden goodies'! - Lynea, West Linn, Oregon

Comment submitted: 1/5/2018 (#22575)



By Harper-2

Cereal Rating (out of 5):

I love, love, loved this! Multigrain Cheerios remind me a little bit of them - but nothing matches!

Comment submitted: 12/23/2017 (#22543)



By Arnie

Cereal Rating (out of 5):

Kellogg's should bring this back. After all, they must still have the recipe in a vault somewhere. By Arnold.

Comment submitted: 11/25/2017 (#22463)



By Chrislef

Cereal Rating (out of 5):

This was the best cereal. I was devastated when they stopped making it. Kellogg's should (and MUST) bring it back!

Comment submitted: 10/11/2017 (#22328)



View all 156 comments for this cereal.

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