Life
From: Quaker
Introduced in 1961

  • In 1972, a Life Cereal commercial first aired starring a finicky young eater named Mikey. Featuring the lines "I'm not gonna try it - you try it. Let's get Mikey... he hates everything," the ads ran for several years and became one of longest continuously running commercial campaigns in television history.

When Life Cereal was introduced in 1961, a magazine ad described the cereal like this:

Now from oats... natures richest protein grain... Quaker brings you Life. Kids love the delicate sweetness that the sugar crystals inside Life add to its great toasty, oats taste.

Mothers love the protein build-up Life gives (and the way kids eat it up).

Everybody loves Life's special protein - useful protein - the same quality of protein you get in meat and milk!

You'll love Life!


The original slogan for Life Cereal was "Life has the most useful protein - ever in a ready-to-eat cereal!"

An early television ad for cereal described it as "the good oat cereal - tiny bite sized pieces of shredded oats with sugar crystals locked inside."


Click here to see all cereals from Quaker.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Life Cereal Family

  • Featuring:


    Useful Proteins
    Useful Proteins

    The Useful Proteins (pronounced in the 50's as "Pro-tee-ins") were cute little blob characters with hats and little hearts on their hips.

    One ad mentioned that "Some proteins are 'lazy'. Some proteins are 'hard working'. Life gives you 'working protein'."

    They may have been hard working off the page and screen, but most depictions had them dancing, playing tennis and generally goofing around.



    Life Cereal Theater



    Now Showing: 1972 Mikey Likes It Life Cereal Ad


    Additional Images
    These are the most recent images. Click here to see all pictures for Life.

    Life Cereal Where's Waldo Kit
    click to enlarge

    Life Cereal Where's Waldo Kit

    Submitter: jeffrey
    Uploaded: 2/15/2011

    Additional details


    Early Life Cereal Box
    click to enlarge

    Early Life Cereal Box

    Submitter: jeffrey
    Uploaded: 1/31/2011

    Additional details


    Life Cereal Rock Music Mysteries
    click to enlarge

    Life Cereal Rock Music Mysteries

    Submitter: DeeJay
    Uploaded: 12/23/2010

    Additional details


    Life Cereal Outer Space Kit
    click to enlarge

    Life Cereal Outer Space Kit

    Submitter: jeffrey
    Uploaded: 12/19/2010

    Additional details


    Life Matchbox Box
    click to enlarge

    Life Matchbox Box

    Submitter: jeffrey
    Uploaded: 12/10/2010

    Additional details


    Learn From Life Box
    click to enlarge

    Learn From Life Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

    Additional details


    Life Nature Scope Box
    click to enlarge

    Life Nature Scope Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

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    Life Be The Next Mikey Box
    click to enlarge

    Life Be The Next Mikey Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

    Additional details



    There's More Pictures! See all images for Life cereal




    Comments About This Cereal
    What do you think of Life?

    Overall Average Rating = 4 (out of 5)

    View all 34 comments for this cereal.


    By DanB

    Cereal Rating (out of 5):

    I agree with MarkCaplan's comment. I don't see how they can get away with calling the current product 'Original' when I know it hardly tastes like the distinctive all-oats original I loved in the late 60's and early 70's. I also try to avoid wheat when I can, and they've polluted my once favorite cereal with wheat and other grains so I can't eat it as often as I'd like to. Waaah!

    Comment submitted: 6/18/2018 (#23154)



    By Postman

    Cereal Rating (out of 5):

    Life is the bomb. Love it.

    Comment submitted: 10/5/2017 (#22310)



    By nebby

    Cereal Rating (out of 5):

    I don't eat this like cereal but I love to eat it like how people eat popcorn or chips. Very sweet! Good stuff.

    Comment submitted: 3/6/2017 (#21450)



    By NostalgiaL

    Cereal Rating (out of 5):

    Has to be eaten in small quantities and quickly due to turning soggy before the spoon hits the bottom of the bowl BUT still very delicious... glad it hasn't changed!

    Comment submitted: 3/27/2016 (#20119)



    By Old Wolf

    Cereal Rating (out of 5):

    I became a lover of Life when it was first introduced in 1961. It had a wonderful texture and a completely different flavor. Over the years, the formula has been modified slightly; the 1998 reformulation prompted a storm of protest, in which I took part - and they went back to the previous iteration. But I wish they had kept the very first formula... it was absolutely wonderful. I'm still a big fan, and it's almost the only cereal I'll eat.

    Comment submitted: 2/2/2015 (#18470)



    Official Member: Team BreakfastBy CerealSavage (Team Breakfast Member)

    Cereal Rating (out of 5):

    I absolutely love Life cereal. It has such a unique flavor, and tastes great dry or paired with milk.

    Comment submitted: 10/1/2014 (#17753)



    By MichiganMom

    Cereal Rating (out of 5):

    Life cereal is not as nutritious as marketed. Why would I give my kids Red 40, Blue 1, Yellow 5, BHT, and more than 2-1/2 teaspoons of sugar in their cup of cereal? I'll stick to quality brands.

    Comment submitted: 8/3/2014 (#17453)



    By cerealfiend

    Cereal Rating (out of 5):

    This cereal is my childhood in a box. After 20+ years, I still enjoy the odd box every now and then. Sometimes I eat it straight out of the box, but I especially love the texture after it steeps in my milk for a bit. My preferred method of carbo-loading before races. :)

    Comment submitted: 4/17/2014 (#16956)



    By drury

    Cereal Rating (out of 5):

    An amazing cereal, whether whole grain or traditional. Have eaten it for years, and never tire of it.

    Comment submitted: 12/16/2013 (#15540)



    By MarkCaplan

    Cereal Rating (out of 5):

    Quaker introduced a new Life form. Life is now multigrain - it contains corn flour, wheat flour and rice flour. Even the boxes [mis]labeled "ORIGINAL" Life are multigrain. The only grain in the true original Life cereal was oats. The true original Life cereal had a distinctive oaty taste that I much preferred to the current formulation. I'm now looking for a store-brand Life knockoff that stayed faithful to the original recipe.

    Comment submitted: 11/28/2013 (#15409)



    View all 34 comments for this cereal.

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