Cereal Project > Kellogg's > Fruitful Bran

Fruitful Bran
From: Kellogg's
Introduced in 1983


This cereal was described in a 1984 commercial as "a feast of raisins, dates and apples... all from Sun-Maid... it's the taste you've been looking for... discover Kellogg's Fruitful Bran... discover just how good a fiber cereal can taste." In 1983, the cereal also included peaches.

In 1990, the Center for Science in the Public Interest measured the amount of fruit in Fruitful Bran and found that a 14-ounce box contained less than 1.4 ounces of fruit.



1983 Fruitful Bran Bushels Of Flavor Commercial


1983 Fruitful Bran Bushels Of Flavor Commercial

The scene alternates between a librarian-type woman, a male truck driver and fruit falling into a barrel.

Woman: I don't want some wimpy tasting cereal.

Jingle: If you want bushels of taste... Fruitful Bran!

Man: I don't want some itty-bitty taste.

Jingle: Peaches, rasins, apples, dates... Fruitful Bran!

Woman: Did you say peaches?

Jingle: Bushels of flavor swimming in the flakes... Fruitful Bran has bushels of taste.

Narrator: High fiber Kellogg's Fruitful Bran... now with even more fruit because we added...

Woman: Peaches!

Jingle: Bushels and bushels and bushels of taste in Kellogg's Fruitful Bran.

Narrator: Now with peaches.




1984 Cult-Like Fruitful Bran Commercial


1984 Cult-Like Fruitful Bran Commercial

A man and a woman examine cereals in a grocery store aisle.

Man: There's nothing different here.

Woman: I'd say something's very different here.

A fantastic light beams down from above. Their surrounding turn into to a type of heaven. They join a group drawn to a giant box of Fruitful Bran.

Narrator: That something is Kellogg's Fruitful Bran.

The scene becomes a majestic feast.

Narrator: Fruitful Bran is a feast of raisins, dates and apples... all from Sun-Maid... it's the taste you've been looking for... discover Kellogg's Fruitful Bran... discover just how good a fiber cereal can taste."

The man and woman each sample spoonfuls of the cereal. They smile at one another.



Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Bran-tastic Cereal Family


  • Fruitful Bran Cereal Theater



    Now Showing: 1984 Fruitful Bran Commercial


    Additional Images
    1983 Fruitful Bran Promo Binder
    click to enlarge

    1983 Fruitful Bran Promo Binder

    Submitter: jeffrey
    Uploaded: 12/13/2010

    Additional details


    1991 Fruitful Bran Coupon
    click to enlarge

    1991 Fruitful Bran Coupon

    Submitter: jeffrey
    Uploaded: 12/13/2010

    Additional details





    Comments About This Cereal
    What do you think of Fruitful Bran?

    Overall Average Rating = 5 (out of 5)

    View all 14 comments for this cereal.


    By mikehudz

    Cereal Rating (out of 5):

    TRY THE FRUITY COOKIE RECIPE WITH RAISIN BRAN!

    FRUITFUL BRAN COOKIES
    2 cups Kellogg's Raisin Bran cereal
    1 cup all-purpose flour
    1/2 tsp baking soda
    1/2 tsp salt
    1/2 cup butter or margarine, softened
    1/3 cup granulated sugar
    1/3 cup brown sugar, firmly packed
    1/4 tsp almond flavoring
    1 egg

    Combine raisin bran cereal, flour, baking soda and salt. Set aside.

    In a large bowl, butter and sugars until creamy. Add egg and almond flavoring, Continue beating until smooth. Gradually add cereal mixture, mixing until well blended.

    Drop by level measuring tablespoon onto greased cookie sheet; Bake at 375 degrees for about 8 minutes or until golden brown. (Makes about 2 dozen cookies)

    Comment submitted: 2/12/2019 (#23943)



    By cereallover17

    Cereal Rating (out of 5):

    I absolutely loved Fruitful Bran cereal. I not only ate it for breakfast but ate it for other meals and a great night time snack!! I really wish Kellogg's would put it back in the grocery stores.

    Comment submitted: 10/5/2018 (#23565)



    By Janine

    Cereal Rating (out of 5):

    Loved it... made delicious cookies with it too... trying to find that recipe.

    Comment submitted: 8/12/2018 (#23357)



    By gd newly

    Cereal Rating (out of 5):

    Loved it.

    Comment submitted: 6/29/2018 (#23207)



    By CerealLover11

    Cereal Rating (out of 5):

    Best cereal ever. I even ate it for lunch and dinner occasionally. Please bring it back!

    Comment submitted: 1/1/2018 (#22565)



    Official Member: Team BreakfastBy Janine3955 (Team Breakfast Member)

    Cereal Rating (out of 5):

    I loved it and also loved the recipe for cookies using the cereal... I can't find it... anyone have it?

    Comment submitted: 3/30/2017 (#21560)



    By Poobey

    Cereal Rating (out of 5):

    Bring it back!!!

    Comment submitted: 9/22/2014 (#17714)



    By R.W.

    Cereal Rating (out of 5):

    Fruitful Bran was one of the BEST cereals Kellogg's has ever made! Why is it not available now?! Bring it back!

    Comment submitted: 9/7/2014 (#17631)



    By JoJo

    Cereal Rating (out of 5):

    Please bring back Fruitful Bran! With people wanting to eat healthier, this would be a great way to start the day! Miss it! Also speaking for my daughter who grew up with it. Please bring it back! Kellogg's, are you listening??

    Comment submitted: 8/22/2014 (#17540)



    By Rootlo

    Cereal Rating (out of 5):

    Bring it back. This is Kellogg's equal to the Classic Coke fiasco.

    Comment submitted: 7/23/2014 (#17395)



    View all 14 comments for this cereal.

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