From: Kellogg's
Introduced in 1997

This cereal was described on the box as a "toasted oat cereal with fish-shaped marshmallows." It was the "Official Cereal of the FLW Tour."

F.L.W. stands for Forrest L. Wood, the founder of Ranger Boats and a self-made pioneer of modern bass fishing. The FLW tour is a series of sport fishing tournaments. It was sponsored by Kellogg's and Wal-Mart the year this cereal was inroduced.

Keepers! had a very limited distribution and was sold almost exclusively in Wal-Mart stores.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Marshmallow Madness Cereal Family

  • Additional Images
    1997 Kelloggs Keepers! Cereal Box
    click to enlarge

    1997 Kelloggs Keepers! Cereal Box

    Submitter: Mr Breakfast
    Uploaded: 4/27/2010

    Additional details

    Comments About This Cereal
    What do you think of Keepers!?
    Official Member: Team BreakfastBy vitamin (Team Breakfast Member)

    Fish shaped marshmallows! That's hilarious. Now that sounds appetizing. I've never seen this before. Was it national? I kinda doubt it.

    Comment submitted: 3/25/2010 (#1679)

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