Cereal Project > Kellogg's > Apple Jacks

Apple Jacks
From: Kellogg's
Introduced in 1965


A... is for Apple
J... is for Jacks
Cinnamon, toasty Apple Jacks

This cereal has been described on the box as a "ready-sweetened apple & cinnamon flavored cereal" and an "apple-cinnamon coated cereal". More recent boxes have called Apple Jacks a "crunchy sweetened three-grain cereal with apple & cinnamon."

When this cereal first came out, TV commercials (and cereal boxes) featured a walking, talking apple in a bow tie named Apple Jack. In one ad, Apple Jack encounters a little boy with no energy who "can't keep up" with his friends. Apple Jack offered the following jingle to help the kid out:

(You need) New Kellogg's Apple Jacks
Apple good for breakfast or snacks
Cinnamon toasty... apple tasty (made with real apple bits!)
A bowl a day gives you energy to play.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's


Apple Jacks Cereal Theater



Now Showing: 1982 Apple Jacks Clubhouse Gang Commercial

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Additional Images
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Click here to see all pictures for Apple Jacks.

1989 Apple Jacks Ghost Detector
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1989 Apple Jacks Ghost Detector

Submitter: Mr Breakfast
Uploaded: 10/5/2016

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Modern Apple Jack Box w/ CinnaMon
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Modern Apple Jack Box w/ CinnaMon

Submitter: Fghyx
Uploaded: 2/15/2014

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Apple Jacks Fun Stickers Box
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Apple Jacks Fun Stickers Box

Submitter: jeffrey
Uploaded: 12/10/2010

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Apple Jacks Crayon Pencils Box
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Apple Jacks Crayon Pencils Box

Submitter: jeffrey
Uploaded: 12/10/2010

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Apple Jacks Fairy Tale Finger Puppets
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Apple Jacks Fairy Tale Finger Puppets

Submitter: jeffrey
Uploaded: 11/15/2010

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Apple Jacks Fuzzy Figure Sticker Box
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Apple Jacks Fuzzy Figure Sticker Box

Submitter: jeffrey
Uploaded: 11/15/2010

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Apple Jacks Box - Jacksons Stickers
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Apple Jacks Box - Jacksons Stickers

Submitter: jeffrey
Uploaded: 10/5/2010

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1967 Apple Jacks Bowl and Mug
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1967 Apple Jacks Bowl and Mug

Submitter: jeffrey
Uploaded: 9/9/2010

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Comments About This Cereal
What do you think of Apple Jacks?

Overall Average Rating = 4 (out of 5)

View all 23 comments for this cereal.


By BooBoo-2

Cereal Rating (out of 5):

My favorite cereal ever... and that's a hard decision!

Comment submitted: 9/16/2016 (#20836)



Official Member: Team BreakfastBy Yumarama (Team Breakfast Member)

Cereal Rating (out of 5):

This cereal would show up when the family went camping, so it was truly a "treat" brand. I remember the flavor as spicy and sharp, with a cinnamon taste. This would have been in the mid-to-late 60's and I can truly admit I have no recollection of how sugary this cereal may have been.

Comment submitted: 11/3/2014 (#17953)



By SukeMadiq

Cereal Rating (out of 5):

Apple Jacks are 53% SUGAR, highest of any cereal... 53%...!!! Gross! Feed your kid cake for breakfast, it has less sugar!

Comment submitted: 7/1/2014 (#17273)



By J.T.

Cereal Rating (out of 5):

I want a box of just the orange Apple Jacks like before the late 90s. I think they taste just about the same as decades ago, maybe off a little but not that much.

Comment submitted: 1/18/2014 (#15778)



By larry

Cereal Rating (out of 5):

My wife likes Apple Jacks a lot.

Comment submitted: 7/11/2013 (#12746)



By phil

Cereal Rating (out of 5):

Apple Jacks don't taste the same since they added the green color. Bring back just the plane old orange rings.

Comment submitted: 2/20/2013 (#10919)



By Postman

Cereal Rating (out of 5):

The new variety of Apple Jacks called Cinnamon Jacks are very good. They are shaped like jacks.

Comment submitted: 2/11/2013 (#10740)



By Steve SC

Cereal Rating (out of 5):

I am saddened that there are more orange jacks than green...

Comment submitted: 2/8/2013 (#10680)



Official Member: Team BreakfastBy Dorthywaters (Team Breakfast Member)

Cereal Rating (out of 5):

I think that Apple Jacks is a good kind of cereal to eat for breakfast. It tastes real good. My kids and I will always love Apple Jacks for breakfast.

Comment submitted: 11/28/2012 (#10041)



Official Member: Team BreakfastBy markuka85 (Team Breakfast Member)

Cereal Rating (out of 5):

Where did the flavor go? I used to eat these constantly in the 70's, and they had a sweet, fruity and spicy flavor. I just bought a box to relive old memories, and they were almost completely tasteless; like eating plain Cheerios without the oat flavor. No wonder Kellogg's is losing market share.

Comment submitted: 10/5/2012 (#9355)



View all 23 comments for this cereal.

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