Cereal Project > Kellogg's > Pro Grain

Pro Grain
From: Kellogg's
Introduced in 1987


According to a television ad, "Pro Grain helps you feel like a pro."

The New York Times referred to Pro Grain cereal as "a cold breakfast cereal that combines wheat, oats and corn puffed up and resembling Cheerios joined at the waist."

The president of Kellogg North America in 1987, Horst W. Schroeder, said the new product was formulated specifically with the dietary needs of young adults in mind... it was the first cereal specifically for this age group.

The cereal box featured a round seal calling Pro Grain an "Ironman Food". The rights to the seal were obtained through a licensing agreement with the Hawaiian Triathalon Corporation.

Sadly, this "Ironman Food" contained 39% sugar and it was discontinued shortly after its introduction.


Click here to see all cereals from Kellogg's.


Pro Grain Cereal Theater



Now Showing: Pro Grain Television Ad


Additional Images
Pro-Grain Cereal Box
click to enlarge

Pro-Grain Cereal Box

Submitter: jeffrey
Uploaded: 12/16/2010

Additional details





Comments About This Cereal
What do you think of Pro Grain?

Overall Average Rating = 4 (out of 5)

By L.B.

Cereal Rating (out of 5):

Loved it! Wish they'd bring it back!

Comment submitted: 8/6/2015 (#19295)



Official Member: Team BreakfastBy j3px1 (Team Breakfast Member)

Cereal Rating (out of 5):

I was 12 when I saw this, and I remember this commercial by heart: "Wheat, corn, oats... Thiamin, Niacin, Riboflavin". And this Mark Allen guy, he was in great shape, riding his bicycle and I thought, I want to be in shape, too. I remember it tasting good, and in a mostly orange box. Very Good.

Comment submitted: 2/18/2014 (#16092)



By Puffin Stuff

Cereal Rating (out of 5):

I remember that commercial and thinking, Riboflavin... I gotta have some of that!

Comment submitted: 1/22/2012 (#6245)



By manoeuver

Cereal Rating (out of 5):

It was really crunchy, I would eat a bowl right now if I could.

Comment submitted: 3/11/2011 (#4104)




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