Cereal Project > Cereal Timeline > 1997 > Cinnamon Grahams

Cinnamon Grahams
From: General Mills
Introduced in 1997

A 1997 television commercial introduced this cereal by showing a stick of cinnamon and graham cracker falling in love to the tune of "Love Is In The Air." The following is the narration of that ad:

"You love cinnamon. You love graham. But they've never come together like this. New Cinnamon Grahams cereal. The crispy graham kissed with a sweet cinnamon glaze. A delicious part of this complete breakfast (a bowl of the cereal, milk, juice, buttered toast and bagels appeared on the screen). One taste and you and new Cinnamon Grahams will be together forever."

This cereal was launched using a cross-promotion with Old Navy called "Breakfast and Blue Jeans - Better Together". It was considered to be the first ever such promotion between a breakfast cereal and an apparel company. Old Navy coupons were included on the back of the cereal box, while Old Navy stores actually sold the cereal side-by-side with its pants, shirts, underwear, etc.

The side of the cereal box announced a sweepstakes with a grand prize of a truckload of Old Navy apparel for the student body (or at least 2,000 students) of the winner's school.

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

Cinnamon Grahams Cereal Theater

Now Showing: 1997 Cinnamon Grahams Commercial

Comments About This Cereal
What do you think of Cinnamon Grahams?

Overall Average Rating = 5 (out of 5)

View all 11 comments for this cereal.

By Scampers

Cereal Rating (out of 5):

Cinnamon Grahams were really, really good. Better than Golden Grahams and also the best cinnamon cereal I ever had. Bring it back!

Comment submitted: 6/22/2017 (#21936)

By Cereal Qiller

Cereal Rating (out of 5):

I'm gonna make my own in the morning. I'm just gonna pour some cinnamon sugar on my Golden Grams! Screw the cereal mega monsters telling me what I'm gonna eat!!

Comment submitted: 8/23/2014 (#17545)

By Pleading

Cereal Rating (out of 5):

Please bring back Cinnamon Grahams Cereal! Please!

Comment submitted: 4/6/2013 (#11542)

By msmlaw

Cereal Rating (out of 5):

Need to bring it back. Best cereal ever!!

Comment submitted: 3/31/2013 (#11453)

By Joanna

Cereal Rating (out of 5):

Bring back Cinnamon Grahams! My favorite cereal of all time! It wasn't around long enough to begin with, and now it needs to come back!

Comment submitted: 9/30/2011 (#5386)

By cin_gramfav

Cereal Rating (out of 5):

Cinnamon Graham was one of my family's favorite. We would love to see it back on the shelf.

Comment submitted: 1/25/2011 (#3705)

By gmcraze

Cereal Rating (out of 5):

Bring back Cinnamon Grahams. It was the perfect morning breakfast choice.

Comment submitted: 1/22/2011 (#3685)

By Pat S.

Cereal Rating (out of 5):

Bring this cereal back. I remember it well. Delicious!!!

Comment submitted: 5/28/2010 (#2195)

By flatwork4u@live

Cereal Rating (out of 5):

Although only 8 people have voted on Cinnamon Grahams, I'm sure if it were back on shelves it would do well. I miss it myself. I thought it was the best cereal on the market. I don't really know why it was pulled. I wouldn't think poor sales, if so maybe it wasn't advertised enough or something. Maybe with the way times are these days, it might be a good time to try it again. A new choice and all. Who knows! Anyhoo, I would definitely be a loyal customer, but please don't change the recipe. Thank you for your time.

Comment submitted: 5/4/2010 (#2037)

By world ruler

Cereal Rating (out of 5):

I eat 2packets of cinnamon grahams every week and think they are the best cereal on the market. I look forward to my breakfast as cinnamon grahams are my favourite start to the day.

Comment submitted: 1/26/2010 (#1292)

View all 11 comments for this cereal.

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