Cereal Project > Cereal Timeline > 1988 > Christmas Crunch

Christmas Crunch
From: Quaker
Introduced in 1988


This seasonal version of Cap'n Crunch was first introduced in 1988. It includes traditional Cap'n Crunch cereal pieces and red and green Crunch Berries. In recent years, the Crunch Berries were produced in holiday shapes like Christmas trees, stars and ski caps. Every box of Christmas Crunch features the Cap'n Crunch character dressed as Santa Claus.

The following description of the cereal is from a New York Times article dated December 16, 1994:

"The Quaker Oats Company has been selling a Christmas Crunch version of its popular Cap'n Crunch children's cereal since 1988.

"The kids' sweetened cereal business has an entertainment angle to it," said Steve Petitpas, product team leader for Cap'n Crunch cereals at Quaker in Chicago. "We want to make our cereal more fun.

"Quaker data show that Cap'n Crunch Christmas Crunch accounts for 13 to 18 percent of the brand's total annual sales, he added, and a quarter of that volume is "incremental to the category" -- that is, not cannibalizing other brands."


Click here to see all cereals from Quaker.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Christmas & Winter Cereal Family
  • The Cap'n Crunch & Friends Cereal Family


  • Christmas Crunch Cereal Theater



    Now Showing: 1988 Christmas Crunch Commercial


    Additional Images
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    1994 Christmas Crunch Box
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    1994 Christmas Crunch Box

    Submitter: Mbix
    Uploaded: 12/12/2019

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    1987 Christmas Crunch
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    1987 Christmas Crunch

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    2001 Christmas Crunch Box
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    2001 Christmas Crunch Box

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    2010 Christmas Crunch Box
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    2010 Christmas Crunch Box

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    2006 Christmas Crunch Box
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    2006 Christmas Crunch Box

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    1989 Christmas Crunch Box
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    1989 Christmas Crunch Box

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    1990 Christmas Crunch Box
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    1990 Christmas Crunch Box

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    1991 Christmas Crunch Box
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    1991 Christmas Crunch Box

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    There's More Pictures! See all images for Christmas Crunch cereal




    Comments About This Cereal
    What do you think of Christmas Crunch?

    Overall Average Rating = 5 (out of 5)

    View all 14 comments for this cereal.


    Official Member: Team BreakfastBy GreatGazoo (Team Breakfast Member)

    Cereal Rating (out of 5):

    Usually Christmas Crunch is the first to arrive at Target, but this year it was Sugar Cookie Toast Crunch (which was in high demand). Hopefully the Xmas Cap'n will show up soon!

    Comment submitted: 11/10/2019 (#24664)



    By the-omega-man

    Cereal Rating (out of 5):

    The actual first year for Christmas Crunch is 1987. I have the 1987 box with the Christmas ornament on the front which has the '1987' on the ornament. The box is dated 9/1987.

    Comment submitted: 5/15/2018 (#23060)



    By Kim-7

    The Christmas Crunch is very good, however we could not find any in the Southwestern part of Pittsburgh, PA. We have looked and check with store managers and there were some order but no one could get any extra. We have tried the only place that seems to have any is amazon and they are selling for upwards of 10 dollars a box. Please let me know if there is anywhere you have this product online that I can order it. Next year make sure this area of Pittsburgh PA has a lot.

    Comment submitted: 12/19/2017 (#22529)



    By Winne

    Cereal Rating (out of 5):

    I love Christmas Crunch and hope it is back for 2015 holiday season!

    Comment submitted: 10/22/2015 (#19580)



    By FatRocka64

    Cereal Rating (out of 5):

    I have never tried this before. but I may try it if it comes back for the holiday season this year. I'm rating it awesome because that way I will know how it would taste. :3

    Comment submitted: 5/16/2014 (#17059)



    By colleen

    Cereal Rating (out of 5):

    I need 4 boxes for 13 under privileged kids. I make cereal bars out of them. I can not find them anywhere in my area (Clearlake Houston). The kids think of them as a tradition now. This will be the 2nd year in a row that I haven't found them. The stores in my area are filled with grinches. They won't even order me a case. Please help. Colleen Puckett 9492905574

    Comment submitted: 12/16/2011 (#5976)



    By Stephen T

    Cereal Rating (out of 5):

    Why is it so hard to find anymore? It always sells out so it's not like they have tons of stock after Christmas. I need 4 boxes for me and a friend. Anyone know where to get it besides Amazon.com? They charge way too much.

    Comment submitted: 12/15/2011 (#5968)



    By poorpoe

    I saw this the other weekend at the one of the Food Pyramids in Tulsa, OK.

    Comment submitted: 12/3/2011 (#5875)



    By Cap. Wes

    Cereal Rating (out of 5):

    There was also a Race Car Crunch in maybe 2009. It had the Cap'n in racing gear ala NASCAR. That's the only one I see missing from your list. Great list. BTW... I look forward to Christmas Crunch every year. I've saved boxes from the last 5 years.

    Comment submitted: 12/9/2010 (#3408)



    By dudel

    Cereal Rating (out of 5):

    I used to eat this cereal when I was a kid and I'm Jewish! Does that make me pregnant?

    Comment submitted: 11/1/2010 (#3190)



    View all 14 comments for this cereal.

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