Bran Chex
From: Ralston
Introduced in 1978


This cereal was described boxes as "the light, crisp, high-fiber cereal" and "high fiber with good taste." TV commercials for the cereal used the taglines "Tastes so good it must be a sin" and "High fiber AND good taste."

A 1978 magazine ad for the cereal read, "To prove how great Bran Chex tastes, we'll pay for your first bowl." And then, it offered a coupon for 7 cents. It concluded, "Bran tastes better when it's called Bran Chex."


1987 Bran Chex TV Commercial


1987 Bran Chex Commercial Transcript
(introducing formula with a "now crispier great new taste")

[ A priest and a seminary student are having breakfast in what appears to be a monastery. ]

Student: Father, I have a sin to confess.

Priest (annoyed): At breakfast...

Student: I love my bran cereal.

Priest: That's not a sin, my son.

Student: It must be. Nobody likes bran cereal.

Priest: This is no ordinary bran cereal. It's Bran Chex. They've added corn to make it even crispier than before.

Student: Bran Chex taste so good. It can't be good for you.

Priest: There are some mysteries in life, my son, that are simply not explainable.

[ A light shines down from heaven. ]

Priest: Just enjoy.

Announcer: New crispy, light Bran Chex brand cereal.

Student: Tastes so good it must be a sin.

[ End Of Commercial ]



Click here to see all cereals from Ralston.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Chex Cereal Family
  • The Bran-tastic Cereal Family


  • Bran Chex Cereal Theater



    Now Showing: Late 70's Bran ChexAd


    Additional Images
    Bran Chex Box
    click to enlarge

    Bran Chex Box

    Submitter: jeffrey
    Uploaded: 10/20/2010

    Additional details





    Comments About This Cereal
    What do you think of Bran Chex?

    Overall Average Rating = 5 (out of 5)

    View all 21 comments for this cereal.


    By sheshe

    Cereal Rating (out of 5):

    I miss Bran Chex so much. Why did they ever take it away? The Multi Chex is just not the same.

    Comment submitted: 2/28/2020 (#24936)



    By Pug

    Cereal Rating (out of 5):

    They should bring back the Bran Chex. At least at Christmas or holiday time. Makes the best party mix and is so good for you.

    Comment submitted: 12/5/2019 (#24699)



    By Champ

    Cereal Rating (out of 5):

    Great cereal. Insane that it does not exist anymore. The big grocery chains such as Wegman's should make knock-offs like they do for rice/corn/wheat Chex, as it would probably outsell the other types.

    Comment submitted: 2/14/2019 (#23948)



    By Five37

    Cereal Rating (out of 5):

    This is my favorite cereal, although I love any bran cereals.

    Comment submitted: 1/28/2019 (#23892)



    By Britchit

    Cereal Rating (out of 5):

    Please bring it back. I have looked everywhere. Thanks.

    Comment submitted: 1/9/2019 (#23837)



    By Jake

    Cereal Rating (out of 5):

    BRING IT BACK! We need more fiber in our diets and their Rice and Corn Chex just don't offer that.

    Comment submitted: 12/14/2018 (#23767)



    By Cheets

    Cereal Rating (out of 5):

    Bring it back please... best cereal!

    Comment submitted: 10/6/2018 (#23568)



    By Chief Tomahawk

    Cereal Rating (out of 5):

    Bought some recently. Don't remember where I got it.

    Comment submitted: 3/16/2017 (#21507)



    By Boo in Cowtown

    Cereal Rating (out of 5):

    My all time favorite cereal. Where'd it go?

    Comment submitted: 1/8/2017 (#21234)



    By Brian Chesk

    Cereal Rating (out of 5):

    Bran Chex forever.

    Comment submitted: 9/11/2016 (#20816)



    View all 21 comments for this cereal.

    Comment On Bran Chex Cereal:

    Enter Your Review or Comments Here:



    Rate This Cereal:

    egg egg egg
    Rotten Pretty Bad Okay Very Good Awesome
    I Prefer Not To Rate This Cereal


    Security Question:
    Please type the name of the cereal below.

    Please type the name of this cereal in the space to the right

    Please enter the name of the cereal to the left:










    Connect With Mr Breakfast   MrBreakfast at FaceBook   Mr Breakfast On Twitter   Mr Breakfast On Pinterest