Cereal Project > Cereal Timeline > 1990 > Whole Grain Shredded Wheat
Introduced in 1990
In 1990, Kellogg's was test marketing a cereal called Whole Grain Shredded Wheat. They claimed it was "the most nutritious shredded wheat you can buy." Competing shredded wheat producer Nabisco reacted to their hype by threatening to sue them if they didn't stop making "false claims of nutritional superiority."
During this time, Nabisco was test marketing a similar nutritionally superior called Spoon-Size Plus Shredded Wheat.
We're not sure if either of the cereals went beyond the test marketing phase. If you have information that could add to this description, please leave a comment below.
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
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