Cereal Project > Kellogg's > S.W. Graham

S.W. Graham
From: Kellogg's
Introduced in 1992


Ads for this cereal asked the question, "What does the 'S.W.' stand for in S.W. Graham?"

In one television ad, the heads of two children come to life on S.W. Graham cereal boxes to offer possible answers.

"That's easy... So Wholesome."

"Stanley Willis... the outfielder for the Blazers."

"Simply Wonderful."

"Maybe it stands for So What... as long as it tastes good."

The real answer can be found in a 2003 NPR interview with Carlos Gutierrez, a corporate vice president at Kellogg's during the cereal debut. According to Gutierrez, "S.W. was the name of the person, the initials of the person who invented graham." (Sylvester Graham 1794-1851)

The former VP and later CEO of Kellogg's also offered some insight to the cereal's untimely demise. "We launched a product... right in the middle of the oat bran craze, which was called S.W. Graham. It had nothing to do with oat bran, and consumers were looking for oat bran and anything that had oat bran sold -- and this was all about graham and the goodness of graham. That probably lasted six weeks on the shelf."

While we're saddened that S.W. Graham cereal didn't succeed, I'm happy to report that Carlos Gutierrez was appointed the 35th U.S. Secretary of Commerce in 2005.

S.W. Graham Cereal looked an awful lot like Frosted Mini Wheats. It was said to taste vaguely similar with light graham flavor.


Click here to see all cereals from Kellogg's.


S.W. Graham Cereal Theater



Now Showing: Block Of Ads With 1992 S.W. Graham Commerial


Additional Images
S.W. Graham Boy Box
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S.W. Graham Boy Box

Submitter: jeffrey
Uploaded: 11/29/2010

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S.W. Graham Girl Box
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S.W. Graham Girl Box

Submitter: jeffrey
Uploaded: 11/29/2010

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Pics From S.W. Graham TV Ad
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Pics From S.W. Graham TV Ad

Submitter: Mr Breakfast
Uploaded: 4/1/2008

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Comments About This Cereal
What do you think of S.W. Graham?

Overall Average Rating = 5 (out of 5)

View all 42 comments for this cereal.


By nen

Cereal Rating (out of 5):

I ate this cereal for a while as a kid. I liked it very much! I no longer remember the taste, but I'd buy it again if Kellogg's brought it back.

Comment submitted: 8/31/2018 (#23422)



By Sandy

Cereal Rating (out of 5):

The best cereal ever. Please bring it back.

Comment submitted: 2/18/2018 (#22730)



By Double J-2

Cereal Rating (out of 5):

Best cereal I have ever had in my life. Please bring it back.

Comment submitted: 2/14/2016 (#19962)



By Matt-9

Cereal Rating (out of 5):

It was the BEST ever. Anyone who says otherwise is a dirty liar, or possibly just someone who never had a chance to try it.

Comment submitted: 9/29/2015 (#19504)



By Boog

Cereal Rating (out of 5):

My favorite of all time!

Comment submitted: 8/31/2015 (#19404)



By K.B.

Cereal Rating (out of 5):

My favorite of all time. I was in my twenties and bought it every time I went to the grocery store. Wish they would bring it back!

Comment submitted: 7/3/2015 (#19187)



By S.W. Love

Cereal Rating (out of 5):

Kellogg's could have a huge throw back hit bringing this cereal back to the market. Test it out and prove those of us who love it wrong. It's a win/win for you. Huge success or get us off your back. We dare you... :-)

Comment submitted: 5/1/2015 (#18962)



By Dr. Jake

Cereal Rating (out of 5):

I really loved it as a kid. I wish they would bring it back so I could try it again.

Comment submitted: 10/6/2014 (#17791)



By Mins

Cereal Rating (out of 5):

My favorite cereal of all time - would love to see it come back!

Comment submitted: 8/13/2014 (#17496)



By buddha0302

Cereal Rating (out of 5):

I loved this cereal so much. It was my favorite as a kid I never could understand why they would quit making such a great product.

Comment submitted: 2/7/2014 (#15973)



View all 42 comments for this cereal.

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