Cereal Project > Kellogg's > Special K

Special K
From: Kellogg's
Introduced in 1955


The first high protein cereal fortified with seven vitamins and iron.

A 1971 TV ad described it like this:

"This is America's favorite high protein cereal... Kellogg's Special K. I also has 8 essential vitamins. Special K gives your family 33% the officially established minimum daily adult requirements of iron, thiamin, riboflavin, niacin, vitamins C, A & D plus vitamins B6 & B12. Special K cereal is 99% fat free and it's delicious. Look for the big red K. The whole family will like it."

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's


Special K Cereal Theater



Now Showing: 1957 Special K Commercial


Additional Images
Special K Canvas Bag Box
click to enlarge

Special K Canvas Bag Box

Submitter: jeffrey
Uploaded: 11/1/2010

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1959 Special K Cereal Advertisement
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1959 Special K Cereal Advertisement

Submitter: Mr Breakfast
Uploaded: 9/30/2008

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Elke Sommer Special K Ad
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Elke Sommer Special K Ad

Submitter: radner
Uploaded: 4/29/2008

Additional details





Comments About This Cereal
What do you think of Special K?

Overall Average Rating = 5 (out of 5)

View all 14 comments for this cereal.


By Postman

Cereal Rating (out of 5):

Still love my Special K. A great cereal.

Comment submitted: 10/5/2017 (#22309)



By Used 2B Good

Cereal Rating (out of 5):

I ate it until the change in 1982 (I was 20 then). Living only a few miles from Canada. I would occasionally pick up a box of the Canadian product which was the same as the pre-1982 U.S. version. Now that's gone too. Too many food companies screw up a good thing.

Comment submitted: 9/27/2016 (#20877)



By Brian-35

Bring back the Original Special K. I don't like the new versions.

Comment submitted: 6/18/2015 (#19141)



By Postman

Cereal Rating (out of 5):

The small flake was the best. Very delicious. I think it was changed to the larger flakes in 1982.

Comment submitted: 6/25/2014 (#17246)



By IB@Work

Cereal Rating (out of 5):

I had an argument with some younger people at work. They don't believe that SK ever had the small nugget/flakes.

Comment submitted: 6/22/2014 (#17229)



By Postman

Cereal Rating (out of 5):

2015 will be the 60th birthday for Special K. Please bring back the small flake for the longtime fans, even if it is just for a limited time. Love the K!

Comment submitted: 1/13/2014 (#15717)



By larry

Cereal Rating (out of 5):

Special K is great. I have it all the time.

Comment submitted: 7/11/2013 (#12748)



By Mug

I wish and hope they bring back the smaller-sized flakes.

Comment submitted: 2/21/2013 (#10951)



By Ernie

Cereal Rating (out of 5):

Still a big favorite of mine. Even with all the sugar-sweetened cereal I ate during my youth, I've always looked forward to the great taste & crunch of Special K.

Comment submitted: 10/24/2012 (#9678)



By Postman

Cereal Rating (out of 5):

The small flake Special K was really good. I wish they had both.

Comment submitted: 7/11/2012 (#8436)



View all 14 comments for this cereal.

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