Cereal Project > Cereal Timeline > 2006 > Berry Lucky Charms

Berry Lucky Charms
From: General Mills
Introduced in 2006


This was a wild berry flavored whole grain cereal with marshmallows in the shapes of hearts, shooting stars, horseshoes, clovers, blue moons, pots of gold, rainbows and red balloons.

The following description comes the January 26, 2006 press release that announced the introduction of Berry Lucky Charms:

"Berry Lucky Charms combines whole grain cereal pieces -- bursting with the flavor of wild berries -- with colorful marshmallow charms, to create a magically delicious cereal that both kids and adults can enjoy.

"Like signature Lucky Charms and Chocolate Lucky Charms, Berry Lucky Charms contains Lucky's eight magical charms: hearts, shooting stars, horseshoes, clovers, blue moons, pots of gold, rainbows and red balloons. It also features the great taste and nutritional benefits of regular Lucky Charms and is a good source of whole grain and 12 essential vitamins and minerals.

"Lucky Charms has been a family favorite for four decades, and we're thrilled to introduce a new flavor of this well-loved cereal," said Erica Sanders, Associate Marketing Manager for Berry Lucky Charms. "With the introduction of Berry Lucky Charms, we are offering a new breakfast experience with the same colorful fun of Lucky's magical marshmallows in a delicious new berry cereal."

The primary cereal pieces in Berry Lucky Charms are purple in color.


Click here to see all cereals from General Mills.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Marshmallow Madness Cereal Family


  • Berry Lucky Charms Cereal Theater



    Now Showing: Introducing Berry Lucky Charms Cereal


    Additional Images
    Berry Lucky Charms Boxes
    click to enlarge

    Berry Lucky Charms Boxes

    Submitter: Mr Breakfast
    Uploaded: 3/17/2008

    Additional details





    For more information about Berry Lucky Charms,
    visit http://www.generalmills.com/corporate/brands/brand.aspx?catID=69.




    Comments About This Cereal
    What do you think of Berry Lucky Charms?

    Overall Average Rating = 5 (out of 5)

    By K. Click

    Cereal Rating (out of 5):

    I think is one of the most charming cereals ever created.

    Comment submitted: 6/28/2018 (#23203)



    By Steve-Os

    Cereal Rating (out of 5):

    This was a good take on Lucky Charms. I like fruity cereal so I definitely liked this cereal. The cereal pieces had a subtle fruity taste to them. I definitely liked these better than regular Lucky Charms. It's a shame they don't make these anymore.

    Comment submitted: 7/10/2016 (#20522)



    By D.D.D.

    Cereal Rating (out of 5):

    I need this cereal back ASAP please. Great berry flavor mixed amazingly well with the marshmallows. Loved it!

    Comment submitted: 1/24/2013 (#10532)



    By Sugar

    Cereal Rating (out of 5):

    Would love for this Cereal to come back to the stores really liked it a lot. Hard to find Cereal that I like anymore and when I do, it gets taken away - why?

    Comment submitted: 6/24/2010 (#2344)



    By lena

    Cereal Rating (out of 5):

    I would like this cereal to stay on the shelves in the grocery stores, and at Big Lotts. Please keep this cereal on the shelves.

    Comment submitted: 12/16/2009 (#1065)




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