New! Cereal Feature
Fortified with classic commercials, super pics and awesome info!






Breakfast Quiz
Quick Cereal Quiz
Which hard-to-find cereal is easy to find on Halloween?

Boo Berry

Candy Corn Corn Pops

Mud & Bugs

Ghostbusters

Quick Cereal Quiz
Which cereal is based on the best-selling doll of all time?

Barbie Multi-Grain

Strawberry Shortcake

Cabbage Patch Kids

Rainbow Brite

Quick Cereal Quiz
In the 2003 Quentin Tarantino film "Kill Bill: Vol. 1", actress Vivica A. Fox pulls a gun out of what box of cereal?

Kaboom

G.I. Joe Action Stars

Mr. T

Franken Berry

Quick Cereal Quiz
Which cereal was promoted with the line, "Like a chocolate milkshake, only crunchy?"

Cocoa Krispies

Ice Cream Cones - Chocolate Chip

Cocoa Puffs

Crazy Cow - Chocolate

Quick Cereal Quiz
Which cereal is based on the longest running animated TV program in U.S. history?

Bart Simpson

G.I. Joe Action Stars

Cocoa Pebbles

Smurf Berry Crunch




Quake
From: Quaker
Introduced in 1965


Quake and it's partner cereal Quisp were introduced by Quaker Oats in 1965.

Quake was described in commercials as "wonderful wheelies of corn and oats... buzzin' with honey and bustin' with earthquake power." The cereal pieces were shaped like small gears with holes in the center.

Quake and Quisp were almost always promoted together in television and print advertising. The cereals' mascots were developed by Jay Ward and Bill Scott, the creators of Rocky & Bullwinkle. Quaker enlisted the team to create characters that cereal brands could be built upon. Two years earlier, Quaker, Ward and Scott had great success using the mascot-precedes-the-cereal formula when they created Cap'n Crunch.

The cartoon spokesman for Quake was a large (nearly menacing), muscular, broad-jawed man who wore a miner's helmet and a cape. It was implied that Quake the character and Quake the cereal both came from the center of the earth, which explains the miner's equipment and references to earthquakes. Early advertising distinctly showed that Quake had the ability to fly. That aspect of the character was later downplayed in favor of Quake's clever use of unconventional transportation such as whales or swimming horses.

The mascot for Quisp cereal was a pink alien also called Quisp. By means of a propeller lodged in his head, Quisp would fly around promoting his cereal and often provoke Quake with challenges that Quisp was a better cereal with better premiums.

While the two cereals were virtually identical in flavor (Quake was said to be slightly crunchier), Quisp proved to have much more consumer appeal and traditionally beat Quake in sales. Quaker placed the blame on Quake the character.

Two Quakes In 1967, Quake the burly miner was transformed into a thinner, only-slightly-more-kid-friendly rendition of himself. The miner's helmet was traded in for an Australian cowboy hat. The change in appearance was explained in ads by a story line in which Quake entered a "new & improver machine". Gears and automated boxing gloves plummeted the large character until he emerged from the machine thinner (and with a new hat).

Despite efforts to make Quake less daunting, Quisp continued it's reign as the more popular cereal.

In 1972, Quaker asked consumers to vote on which cereal/character they liked best. The loosing cereal would be discontinued. Based on the cereal's sales in the preceding years, it was a foregone conclusion. By 1973, Quake had disappeared from grocery store shelves.

The Quake character reemerged for a short time in 1974 in ads for Quake's Orange Quangaroos. While the new cereal had his name, Quake (still shown as a trim Australian-influenced cowboy) had a limited roll in commercials - playing second banana to his pet, Simon the Quangaroo. Like Quake, Quangaroos was pitted against Quisp in ads. Quisp proved to be more popular yet again and Quangaroos disappeared shortly after.

Know premiums in Quake Cereal: a super spinner toy, an explorer's kit, a big slick gyro car, an assortment of rings, a Quake helmet, a QuakeMobile toy car and a Quake MiniMovie player.


Click here to see all cereals from Quaker.

Featuring:


Quake
Quake

The voice of Quake was supplied by William Conrad, a large American actor known for his roles in the television shows Cannon and Jake and the Fatman.

Animation fans know Conrad as the voice of the narrator on Rocky & Bullwinkle.



Mother Lode
Mother Lode

Quake's mother appeared in several Quake cereal commercials. The most notable appearances were in commercials where Quake changed his image by entering a "new & improver machine". Before her son transformed, Mother Lode would say, "I like you just the way you are". When Quake emerged from the machine skinnier, she would repeat the phrase with more excitement.



Quake Cereal Theater



Now Showing: 1965 Quake Vs Quisp Commercial


Additional Images
These are the most recent images. Click here to see all pictures for Quake.

Quake Matchbox Car Box
click to enlarge

Quake Matchbox Car Box

Submitter: jeffrey
Uploaded: 11/17/2010

Additional details


Quake - Quakemobile
click to enlarge

Quake - Quakemobile

Submitter: jeffrey
Uploaded: 10/10/2010

Additional details


Quake Glow-In-The-Dark Sticker
click to enlarge

Quake Glow-In-The-Dark Sticker

Submitter: jeffrey
Uploaded: 10/10/2010

Additional details


Quake's Cavern Helmet Premium
click to enlarge

Quake's Cavern Helmet Premium

Submitter: jeffrey
Uploaded: 9/2/2010

Additional details


Quake's Rock Collection Premium
click to enlarge

Quake's Rock Collection Premium

Submitter: jeffrey
Uploaded: 9/2/2010

Additional details


Quake Explorer Set
click to enlarge

Quake Explorer Set

Submitter: jeffrey
Uploaded: 9/2/2010

Additional details


Quake Super-Spinner Premium
click to enlarge

Quake Super-Spinner Premium

Submitter: jeffrey
Uploaded: 9/2/2010

Additional details


1965 Quake Free Sample Box
click to enlarge

1965 Quake Free Sample Box

Submitter: jeffrey
Uploaded: 8/28/2010

Additional details



There's More Pictures! See all images for Quake cereal




Comments About This Cereal
What do you think of Quake?

Overall Average Rating = 5 (out of 5)

View all 30 comments for this cereal.


By Uncle Mo

Cereal Rating (out of 5):

Quake was it for me. I remember sending 50 cents and two box tops for the Jay Ward premium Quake helmet all those years ago. And like all kids, my mom threw it out when we moved to the burbs. I recall writing to Quaker oats asking to see if they could send me out another helmet to replace the 'lost' one. I got the sound of crickets back.

Comment submitted: 3/23/2018 (#22856)



By T Krieger

I think Quisp won out because it was seen as the 'underdog' of the rivalry, and people generally go for underdogs... (This is also why the Quake 'makeovers' didn't work.)

Comment submitted: 11/25/2017 (#22462)



By Marco

I voted for Quake as I liked the character and cereal best. My best friend voted for Quisp and I was devastated that he won. I do recall seeing Quake re-issued briefly in the 1990s; it was on Phoenix grocery shelves.

Comment submitted: 11/11/2017 (#22418)



By Tyler

Cereal Rating (out of 5):

I extremely like Quake cereal! Bring it back!

Comment submitted: 7/13/2017 (#22005)



Official Member: Team BreakfastBy The Slammer (Team Breakfast Member)

Cereal Rating (out of 5):

I have a dream, a wish, that Quake will come back. I loved it so much. Come on Quaker, bring it back!

Comment submitted: 6/21/2017 (#21930)



By Butch

Cereal Rating (out of 5):

Loved Quake cereal. Bring it back.

Comment submitted: 5/5/2017 (#21723)



By Ken

Cereal Rating (out of 5):

I loved both Quake and Quisp. I wish that Quaker would bring them both back. As for the comment that Quake was reintroduced later as King Vitamin... the shape might have been the same, but the flavor was VERY different. I could not stand the taste of King Vitamin.

Comment submitted: 4/23/2017 (#21664)



By ToolShedd

Cereal Rating (out of 5):

Originally preferred Quisp to Quake. New & Improved Quake was much tastier than Quisp! Bring back New Quake!

Comment submitted: 9/27/2016 (#20880)



By Randall

Quake did indeed disappear from the market altogether after the Quake Quangaroos cereal disappeared from store shelves. Later the cereal re-emerged from limbo but this time packaged under another brand label named 'King Vitaman.' Same cereal, same shape and size, different packaging. One of the television ads had this hook phrase: 'If you liked Quake, you'll love King Vitaman!"

Comment submitted: 1/6/2015 (#18320)



By jojo

Cereal Rating (out of 5):

Quake WAS crunchier! I liked 'em both. Recently, Quisp reappeared at my local market and I bought about 8 boxes. Bring back Quake!

Comment submitted: 4/3/2014 (#16577)



View all 30 comments for this cereal.

Comment On Quake Cereal:

Enter Your Review or Comments Here:



Rate This Cereal:

egg egg egg
Rotten Pretty Bad Okay Very Good Awesome
I Prefer Not To Rate This Cereal


Security Question:
Please type the name of the cereal below.

Please type the name of this cereal in the space to the right

Please enter the name of the cereal to the left:










Connect With Mr Breakfast   MrBreakfast at FaceBook   Mr Breakfast On Twitter   Mr Breakfast On Pinterest