From: Kellogg's
Introduced in 2000

Kellogg's issued the following press release to announce Pokemon cereal on March 13, 2000:

Kellogg to Launch First Pokemon Cereal This Spring; Kellogg Lets Kids Have Their Pokemon and Eat It, Too

Kellogg's brings Poke-mania to supermarket shelves this spring with the introduction of a limited-edition cereal, based on Nintendo's popular Pokemon franchise.

The new cereal sets the stage for Kellogg Co.'s largest ever cross-category summer promotion that spans over 15 Kellogg's brands offering high-value Pokemon premiums.

Scheduled to be on shelves this May, Kellogg's Pokemon Toasted Oat Cereal With Marshmallow Bits is the first and only Pokemon cereal. The cereal contains oat-based rings with four different Pokemon character-shaped marshmallows: blue Poliwhirl, yellow Pikachu, pink Ditto, and green Oddish. Fortified with 12 vitamins and minerals, Kellogg's Pokemon Toasted Oat Cereal With Marshmallow Bits will retail at an average price of $2.49 for a 13.2-ounce package.

With a bright blue package that prominently features the Pokemon characters and embossed foil lettering, Kellogg's Pokemon Toasted Oat Cereal With Marshmallow Bits will jump off the store shelves and make a bold statement with kids and moms.

"Kellogg's Pokemon cereal is the latest example of our commitment to bring fun back to the cereal aisle and offers kids a unique way to catch Pokemon fever," said Paul Norman, vice president of marketing for ready-to-eat cereal, Kellogg USA.

The Pokemon phenomenon kicked off in the United States in September 1998 and is currently a seven billion-dollar business worldwide, with the number-one rated kids' show and video games. Poke-mania continues in 2000 with the introduction of dozens of new Pokemon characters, the new Gold and Silver Game Boy games, and a summer 2000 sequel to Warner Bros.' Pokemon: The First Movie.

"Through this integrated marketing campaign, Kellogg's creates the ultimate 'Pokemon experience,' and allows kids to participate in the Pokemon phenomenon in a new way," said Kevin Smith, vice president, consumer promotions, Kellogg USA.

Marketing support for the cereal launch includes a print and television advertising campaign, developed by Leo Burnett of Chicago, that will break in June, and eye-catching point-of-sale materials.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The TV Cereals Cereal Family
  • The Marshmallow Madness Cereal Family

  • Additional Images
    Pokemon Cereal Box
    click to enlarge

    Pokemon Cereal Box

    Submitter: DeeJay
    Uploaded: 3/26/2010

    Additional details

    Comments About This Cereal
    What do you think of Pokemon?

    Overall Average Rating = 5 (out of 5)

    View all 56 comments for this cereal.

    By Joe-14

    Cereal Rating (out of 5):

    This needs to come back man!

    Comment submitted: 10/30/2016 (#21016)

    By 26muel

    Cereal Rating (out of 5):

    I need this now!

    Comment submitted: 8/24/2016 (#20741)

    By Arnizor

    Cereal Rating (out of 5):

    I remember my dad buying us two trolleys (shopping carts) worth! Please, for the sake of future generations, put it back on the shelves. In all countries!

    Comment submitted: 2/3/2015 (#18473)

    By Jose

    Cereal Rating (out of 5):

    Bring it back the the USA!

    Comment submitted: 12/29/2014 (#18271)

    By J. J. 7.

    Cereal Rating (out of 5):

    Bring it back! Dear God or whoever... just bring the cereal back.. Enough people would buy it to make it profitable! Bring it back for the happiness of the people and your staff's wallets! Please I need this cereal in my life.

    Comment submitted: 12/23/2014 (#18250)

    By Bex087

    Cereal Rating (out of 5):

    Bring it back!

    Comment submitted: 10/4/2014 (#17777)

    By shredlock

    Cereal Rating (out of 5):

    I will buy so much! Please bring it back!

    Comment submitted: 9/8/2014 (#17636)

    By Stuffy

    Cereal Rating (out of 5):

    Please bring it back! It was, is, and always will be... just the greatest cereal! Please! :'(

    Comment submitted: 7/28/2014 (#17419)

    By Brian McG.

    Cereal Rating (out of 5):

    Please start making and selling Pokemon cereal again!

    Comment submitted: 7/8/2014 (#17305)

    By Pokemon Life

    Cereal Rating (out of 5):

    I would literally kill a man for this cereal. God knows what I would do if I could make Pokemon real. Probably eat every person alive if that meant Pokemon coming to life.

    Comment submitted: 5/8/2014 (#17031)

    View all 56 comments for this cereal.

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