Cereal Project > Cereal Timeline > 1990 > Multi-Bran Chex

Multi-Bran Chex
From: General Mills
Introduced in 1990

This cereal was described in early ads as "Four Bran Goodness in one Crunchy Taste... Oat Bran, Wheat Bran, Rice Bran and Corn Bran." Mult-Bran Chex was originally produced by Ralston.

A clever magazine campaign in 1991 told consumers that "If you want to eat a bran cereal that tastes like a bran cereal...", you should eat the page from the magazine in which the ads appeared. Otherwise, you should try Multi-Bran Chex.

In 1994, the first seven ingredients listed on the side panel were milled yellow corn, oat bran, wheat bran, brown sugar, sugar, rice bran and corn bran.

In 2011, these were the first seven ingredients: whole grain corn, corn meal, sugar, wheat bran, corn bran, rice bran and salt.

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Chex Cereal Family
  • The Bran-tastic Cereal Family

  • Additional Images
    1991 Multi-Bran Chex Ad
    click to enlarge

    1991 Multi-Bran Chex Ad

    Submitter: DeeJay
    Uploaded: 4/13/2009

    Additional details

    Comments About This Cereal
    What do you think of Multi-Bran Chex?

    Overall Average Rating = 5 (out of 5)

    View all 183 comments for this cereal.

    By Arianna

    Cereal Rating (out of 5):

    Please, please bring back Multi-Bran Chex Cereal!!

    Comment submitted: 12/4/2018 (#23744)

    By Chex8

    Cereal Rating (out of 5):

    Please bring back Multi-Bran Chex cereal!

    Comment submitted: 10/3/2018 (#23550)

    By cereal guy

    Cereal Rating (out of 5):

    I still have a coupon for Multi-Bran Chex. General Mills needs to bring this cereal back!

    Comment submitted: 7/30/2018 (#23318)

    By xhuntress21x

    Cereal Rating (out of 5):

    I'm so SAD! I've known this was out for a while - like MANY years but I keep hoping every time I go down the cereal aisle I will see it! LEGITIMATELY my favorite breakfast cereal of all time! I would eat it dry or with other cereals! If someone just happened to have like 5 or 20 boxes I will legit buy them for whatever!

    Comment submitted: 11/30/2017 (#22481)

    By M-Chex Rule

    Cereal Rating (out of 5):

    Why has this been discontinued? It makes no sense and the other Chex are terrible.

    Comment submitted: 7/16/2017 (#22018)

    By cat lover

    Cereal Rating (out of 5):

    Please bring it back! Best cereal known to mankind.

    Comment submitted: 3/15/2017 (#21503)

    By donm8615

    Cereal Rating (out of 5):

    General Mills, you killed your BEST cereal ever! Multi Bran Chex was my favorite cereal on the whole store shelf! I just want them to know that they thoroughly earned my wrath when they callously discontinued it, and I've vowed not to buy another box of General Mill's Chex ever again until they BRING MULTI BRAN CHEX BACK.

    Comment submitted: 2/27/2017 (#21421)

    By Debra-5

    Cereal Rating (out of 5):

    Why do they not make the Multi Bran Chex anymore? It was the best! Please bring it back!

    Comment submitted: 1/7/2017 (#21231)

    By Iowa Girl

    Cereal Rating (out of 5):

    Please bring back Bran Chex! It was delicious and the only Chex cereal I bought.

    Comment submitted: 1/6/2017 (#21223)

    By Jan-2

    I found a recipe the requires Multi-Bran Chex cereal and have looked high and low for it in the stores. Now I find out that it is no longer available and I'm crushed about it. Please bring it back.

    Comment submitted: 9/22/2016 (#20856)

    View all 183 comments for this cereal.

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