Cereal Project > Kellogg's > Mickey's Magix

Mickey's Magix
From: Kellogg's
Introduced in 2002

This cereal was first described on the box as a "naturally sweetened toasted oat cereal with marshmallows - Wow! the milk turns blue!" The initial marshmallows were shaped like stars, moons and Mickey Mouse's head. The main cereal pieces were blue speckled stars with holes in the middle.

A later rendition of the cereal exclaimed "now watch the milk turn purple" and included new sorcerer's hat and magic wand marshmallows.

The illustration of Mickey Mouse is reminiscent of Mickey's appearance in the "Sorcerer's Apprentice" segment of the 1940 animated film Fantasia.

Mickey's Magix Cereal Box (Front)

The first 7 ingredients listed on the nutrition panel were whole oat flour, sugar, marshmallow bits, sprinkles, corn flour, corn meal and high fructose corn syrup.

Mickey's Magix Cereal Box (Back)

In 2002, Kellogg's and Disney unveiled three cereals at the Disney Store in New York: Mickey's Magix, Hunny Bs and Buzz Blasts. The new cereals were part of a multi-year global relationship between Kellogg and Disney.

Click here to see all cereals from Kellogg's.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Marshmallow Madness Cereal Family

  • Mickey's Magix Cereal Theater

    Now Showing: Mickey's Magix Ad (New Marshmallows)

    Additional Images
    2002 Mickeys Magix Box
    click to enlarge

    2002 Mickeys Magix Box

    Submitter: Fyghkx
    Uploaded: 2/15/2014

    Additional details

    2003 Magix Cereal Box
    click to enlarge

    2003 Magix Cereal Box

    Submitter: Mr Breakfast
    Uploaded: 10/12/2008

    Additional details

    Two Magix Boxes
    click to enlarge

    Two Magix Boxes

    Submitter: Mr Breakfast
    Uploaded: 6/13/2008

    Additional details

    Comments About This Cereal
    What do you think of Mickey's Magix?

    Overall Average Rating = 5 (out of 5)

    By kbreezy

    Cereal Rating (out of 5):

    Please bring it back. It was and and will probably always be my favorite.

    Comment submitted: 12/5/2015 (#19722)

    By MouseFanatic

    My son is a Mickey Mouse fanatic! He would go crazy about this product. Please bring it back out in stores!!

    Comment submitted: 9/24/2014 (#17723)

    By Lauren UK

    Cereal Rating (out of 5):

    I'm from the UK and when I was little, I had this cereal in Florida. I couldn't remember the name of it until now. So happy I found the name of it. Hopefully, I'll be able to buy it online somewhere :D

    Comment submitted: 2/10/2014 (#16002)

    By I.B.U.

    Cereal Rating (out of 5):

    I loved Mickey's Magix so much. I want it to buy in market again soon.

    Comment submitted: 9/9/2013 (#13875)

    By X.Y.

    Looks good, but I'm in Australia so I can't get that here. Such a shame...

    Comment submitted: 8/20/2012 (#8843)

    By Mousecat

    Cereal Rating (out of 5):

    I love Mickey Mouse, and I think everyone should too! It's great that they have a Mickey Mouse cereal. I think its going to do very well!

    Comment submitted: 12/6/2011 (#5895)

    By Jster

    Cereal Rating (out of 5):

    Do you know where to get it now. I ate it in 2002 and loved it but I can't find it now.

    Comment submitted: 5/17/2011 (#4851)

    By lifecoach

    Cereal Rating (out of 5):

    Do they make is anymore?? I need to find it!

    Comment submitted: 2/7/2010 (#1383)

    By Audrey

    Cereal Rating (out of 5):

    If you find it please let everyone know.

    Comment submitted: 10/11/2009 (#719)

    By Sindee

    Cereal Rating (out of 5):

    I thought this tasted like lucky charms but was better because it turned the milk blue - bluer than blueberry boo berry. Is it still made?

    Comment submitted: 9/22/2009 (#603)

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